A data profile of the people who buy, follow and care about Bicycle in Belgium — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 1,609,877 people in Belgium.
The average Bicycle fan in Belgium is 44.0 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Immoweb, Wout Van Aert, Sporza, with strongest over-indexing on Immoweb (1.63× the country average).
Demographically, the Bicycle audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Bicycle fan in Belgium is balanced, around 44.0 years old, with strong Social Media Usage tendencies and a notable affinity for Immoweb.
The key figures that characterise the Bicycle profile in Belgium.
45.4% are female, 54.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 44.0 |
| Estimated audience size | 1,609,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Bicycle audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
Where the Bicycle audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~200K | 1.29× | |
| 02 | Antwerp | ~200K | 1.26× | |
| 03 | East Flanders | ~200K | 1.15× | |
| 04 | Limburg | ~80K | 1.03× | |
| 05 | Walloon Brabant | ~40K | 1.02× | |
| 06 | West Flanders | ~100K | 1.01× | |
| 07 | Liege | ~100K | 0.94× | |
| 08 | Province of Namur | ~70K | 0.93× | |
| 09 | Luxembourg | ~40K | 0.90× | |
| 10 | Hainaut | ~100K | 0.70× |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mathieu Van der Poel | Sports | 1.69× | ||
| 02 | Bicycle touring | Sports | 1.69× | ||
| 03 | Cycle sport | Sports | 1.67× | ||
| 04 | Thibau Nys | Sports | 1.65× | ||
| 05 | Cycling | Sports | 1.64× | ||
| 06 | Immoweb | Home & Garden | 1.63× | ||
| 07 | Challenger Pro League | Sports | 1.60× | ||
| 08 | Sporza | Sports | 1.59× | ||
| 09 | Royale Union Saint-Gilloise | Sports | 1.59× | ||
| 10 | Wout Van Aert | Sports | 1.58× | ||
| 11 | Belgium national football team | Sports | 1.57× | ||
| 12 | Tour de France | Sports | 1.56× | ||
| 13 | K.R.C. Genk | Sports | 1.54× | ||
| 14 | K.A.A. Gent | Sports | 1.53× | ||
| 15 | Cercle Brugge | Sports | 1.52× | ||
| 16 | Wheel | Cars & Mobility | 1.52× | ||
| 17 | SK Beveren | Sports | 1.52× | ||
| 18 | TUI | Travel & Leisure | 1.51× | ||
| 19 | Flemish Region | Travel & Leisure | 1.51× | ||
| 20 | Nieuwsblad.be | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.08× | |
| Design Affinity | PREMIUM | 1.01× | |
| Pet Ownership | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.66× | |
| Urban Lifestyle | OPEN | 0.79× | |
| Sustainability | BALANCE | 0.86× |
Bicycle has an estimated audience of 1,609,877 people in Belgium, concentrated in Antwerp and East Flanders.
45.4% of Bicycle fans are female, 54.6% are male, with an average age of 44.0 years.
Bicycle fans show strongest brand affinity for Immoweb (1.63×), Wout Van Aert (1.58×), and Sporza (1.59×) over the country average.
Bicycle fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bicycle itself, the audience over-indexes on Wout Van Aert (1.58×), Sporza (1.59×), TUI (1.51×), and Mathieu Van der Poel (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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