A data profile of the people who buy, follow and care about Nieuwsblad.be in Belgium — modelled from more than twelve digital signal sources. Nieuwsblad.be has an estimated audience of 1,610,514 people in Belgium.
The average Nieuwsblad.be fan in Belgium is 41.0 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Flemish Brabant.
Top brand affinities include Club Brugge KV, Standard Liège, K.R.C. Genk, with strongest over-indexing on Club Brugge KV (2.29× the country average).
Demographically, the Nieuwsblad.be audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Nieuwsblad.be fan in Belgium is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the Nieuwsblad.be profile in Belgium.
58.4% are female, 41.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.0 |
| Estimated audience size | 1,610,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Nieuwsblad.be audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 43.0% |
| India | 10.2% |
| Australia | 3.8% |
Where the Nieuwsblad.be audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~400K | 3.25× | |
| 02 | East Flanders | ~500K | 3.07× | |
| 03 | Flemish Brabant | ~300K | 1.88× | |
| 04 | Antwerp | ~200K | 1.25× | |
| 05 | Limburg | ~60K | 0.76× | |
| 06 | Luxembourg | ~30K | 0.61× | |
| 07 | Walloon Brabant | ~20K | 0.59× | |
| 08 | Province of Namur | ~40K | 0.53× | |
| 09 | Liege | ~60K | 0.47× | |
| 10 | Brussels | ~50K | 0.40× | |
| 11 | Hainaut | ~60K | 0.38× |
The strongest cross-interests of the Nieuwsblad.be audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal Antwerp F.C. | Sports | 2.51× | ||
| 02 | K.A.A. Gent | Sports | 2.37× | ||
| 03 | Club Brugge KV | Sports | 2.29× | ||
| 04 | KV Mechelen | Sports | 2.27× | ||
| 05 | Standard Liège | Sports | 2.24× | ||
| 06 | Royale Union Saint-Gilloise | Sports | 2.24× | ||
| 07 | Belgium national football team | Sports | 2.24× | ||
| 08 | Kevin De Bruyne | Sports | 2.24× | ||
| 09 | FC Bayern Munich | Sports | 2.24× | ||
| 10 | K.R.C. Genk | Sports | 2.16× | ||
| 11 | Rugby league | Sports | 2.14× | ||
| 12 | Casino | Games | 2.07× | ||
| 13 | Kinepolis | Movies & TV | 1.78× | ||
| 14 | Pizza | Food & Beverages | 1.70× | ||
| 15 | Gambling | Games | 1.62× | ||
| 16 | Dinner | Food & Beverages | 1.61× | ||
| 17 | Video on demand | Movies & TV | 1.60× | ||
| 18 | R.S.C. Anderlecht | Sports | 1.59× | ||
| 19 | Sunweb | Travel & Leisure | 1.52× | ||
| 20 | Bicycle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.78× | |
| Mindfulness | BALANCE | 0.79× | |
| Convenience Orientation | PREMIUM | 0.82× |
Nieuwsblad.be has an estimated audience of 1,610,514 people in Belgium, concentrated in East Flanders and West Flanders.
58.4% of Nieuwsblad.be fans are female, 41.6% are male, with an average age of 41.0 years.
Nieuwsblad.be fans show strongest brand affinity for Club Brugge KV (2.29×), Standard Liège (2.24×), and K.R.C. Genk (2.16×) over the country average.
Nieuwsblad.be fans in Belgium are most concentrated in East Flanders (reach ~500K), West Flanders (reach ~400K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nieuwsblad.be itself, the audience over-indexes on Standard Liège (2.24×), K.R.C. Genk (2.16×), K.A.A. Gent (2.37×), and Royal Antwerp F.C. (2.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Nieuwsblad.be. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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