A data profile of the people who buy, follow and care about Flemish Region in Belgium — modelled from more than twelve digital signal sources. Flemish Region has an estimated audience of 1,653,813 people in Belgium.
Flemish Region has an estimated audience of 1,653,813 people in Belgium. 57.8% are female, 42.2% are male, average age 40.1. Top brand affinities: Club Brugge KV, FIFA World Cup, K.R.C. Genk, Standard Liège, K.A.A. Gent.
Top brand affinities include Club Brugge KV, FIFA World Cup, K.R.C. Genk, with strongest over-indexing on Club Brugge KV (2.2× the country average).
Demographically, the Flemish Region audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Flemish Region fan in Belgium is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the Flemish Region profile in Belgium.
57.8% are female, 42.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.1 |
| Estimated audience size | 1,653,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Flemish Region audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 67.4% |
| Spain | 19.2% |
| Netherlands | 6.4% |
The strongest cross-interests of the Flemish Region audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | K.A.A. Gent | Sports | 2.32× | ||
| 02 | Royal Antwerp F.C. | Sports | 2.26× | ||
| 03 | KV Mechelen | Sports | 2.23× | ||
| 04 | Club Brugge KV | Sports | 2.20× | ||
| 05 | K.R.C. Genk | Sports | 2.20× | ||
| 06 | Standard Liège | Sports | 2.16× | ||
| 07 | Royale Union Saint-Gilloise | Sports | 2.16× | ||
| 08 | Belgium national football team | Sports | 2.16× | ||
| 09 | Kevin De Bruyne | Sports | 2.16× | ||
| 10 | FC Bayern Munich | Sports | 2.16× | ||
| 11 | Max Verstappen | Sports | 2.16× | ||
| 12 | FIFA World Cup | Sports | 2.07× | ||
| 13 | Casino | Games | 2.07× | ||
| 14 | Premier League | Sports | 1.97× | ||
| 15 | Bwin | Games | 1.94× | ||
| 16 | UEFA Champions League | Sports | 1.80× | ||
| 17 | Kinepolis | Movies & TV | 1.78× | ||
| 18 | Tour de France | Sports | 1.73× | ||
| 19 | Pizza | Food & Beverages | 1.70× | ||
| 20 | Bicycle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.30× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Flemish Region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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