A data profile of the people who buy, follow and care about North Sea in Belgium — modelled from more than twelve digital signal sources. North Sea has an estimated audience of 3,576,186 people in Belgium.
North Sea has an estimated audience of 3,576,186 people in Belgium. 54.5% are female, 45.5% are male, average age 42.7. Top brand affinities: Nice, MSN, Voetbalprimeur, Big Ben, CARE (relief agency).
Top brand affinities include Nice, MSN, Voetbalprimeur, with strongest over-indexing on Nice (1.69× the country average).
Demographically, the North Sea audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical North Sea fan in Belgium is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Nice.
The key figures that characterise the North Sea profile in Belgium.
54.5% are female, 45.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 42.7 |
| Estimated audience size | 3,576,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide North Sea audience comes from Belgium.
| Country | Share |
|---|---|
| Germany | 24.9% |
| Belgium | 21.8% |
| United Kingdom | 9.4% |
The strongest cross-interests of the North Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Weather Service | Home & Garden | 2.47× | ||
| 02 | MSN | News | 2.10× | ||
| 03 | CARE (relief agency) | Politics & Society | 1.78× | ||
| 04 | News24 | News | 1.70× | ||
| 05 | Nice | Travel & Leisure | 1.69× | ||
| 06 | Big Ben | Travel & Leisure | 1.69× | ||
| 07 | Kentucky Derby | Sports | 1.58× | ||
| 08 | JOOP! | Fashion & Accessoires | 1.58× | ||
| 09 | Otto Kern | Fashion & Accessoires | 1.58× | ||
| 10 | Voetbalprimeur | Sports | 1.53× | ||
| 11 | Halo: Reach | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.53× | |
| Pet Ownership | JOY | 0.69× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for North Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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