A data profile of the people who buy, follow and care about Cycling in Sweden — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 1,347,593 people in Sweden.
Cycling has an estimated audience of 1,347,593 people in Sweden. 45.8% are female, 54.2% are male, average age 44.8. Top brand affinities: Biltema, Expressen, Avanza, Dogs, Crafts.
Top brand affinities include Biltema, Expressen, Avanza, with strongest over-indexing on Biltema (1.71× the country average).
Demographically, the Cycling audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Cycling fan in Sweden is balanced, around 44.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Cycling profile in Sweden.
45.8% are female, 54.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 44.8 |
| Estimated audience size | 1,347,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Cycling audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski | Sports | 1.76× | ||
| 02 | RVs | Cars & Mobility | 1.75× | ||
| 03 | Biltema | Business & Career | 1.71× | ||
| 04 | Norway | Travel & Leisure | 1.64× | ||
| 05 | Crafts | Home & Garden | 1.58× | ||
| 06 | Happiness | Health | 1.58× | ||
| 07 | Transport | Cars & Mobility | 1.58× | ||
| 08 | Dogs | Pets & Animals | 1.57× | ||
| 09 | Magazines | Literature | 1.57× | ||
| 10 | Avanza | Business & Career | 1.56× | ||
| 11 | Adventure | Travel & Leisure | 1.56× | ||
| 12 | Architecture | Business & Career | 1.56× | ||
| 13 | Beaches | Travel & Leisure | 1.55× | ||
| 14 | Televisions | Technology & Electronics | 1.54× | ||
| 15 | Training | Sports | 1.54× | ||
| 16 | Comedy movies | Movies & TV | 1.52× | ||
| 17 | Expressen | News | 1.51× | ||
| 18 | X | Internet & Social Media | 1.51× | ||
| 19 | Gift | Shopping | 1.51× | ||
| 20 | Painting | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.49× | |
| Social Media Usage | JOY | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.39× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Travelling | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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