A data profile of the people who buy, follow and care about Transport in Sweden — modelled from more than twelve digital signal sources. Transport has an estimated audience of 2,108,413 people in Sweden.
Transport has an estimated audience of 2,108,413 people in Sweden. 36.0% are female, 64.0% are male, average age 44.4. Top brand affinities: Google, Lawn mower, Dogs, First-time buyer, KappAhl.
Top brand affinities include Google, Lawn mower, Dogs, with strongest over-indexing on Google (1.55× the country average).
Demographically, the Transport audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Transport fan in Sweden is more male, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Transport profile in Sweden.
36.0% are female, 64.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 44.4 |
| Estimated audience size | 2,108,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Transport audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 2.87× | ||
| 02 | Rallying | Sports | 2.87× | ||
| 03 | Automobile repair shop | Cars & Mobility | 2.87× | ||
| 04 | Motorboat | Cars & Mobility | 2.48× | ||
| 05 | Škoda Auto | Cars & Mobility | 2.35× | ||
| 06 | First-time buyer | Shopping | 2.27× | ||
| 07 | Breaking news | Movies & TV | 1.95× | ||
| 08 | Financial services | Business & Career | 1.80× | ||
| 09 | Musical theatre | Movies & TV | 1.74× | ||
| 10 | Fiction books | Literature | 1.68× | ||
| 11 | Cruises | Travel & Leisure | 1.68× | ||
| 12 | KappAhl | Fashion & Accessoires | 1.67× | ||
| 13 | Celebrity | Movies & TV | 1.64× | ||
| 14 | Dogs | Pets & Animals | 1.62× | ||
| 15 | Snapchat | Internet & Social Media | 1.61× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.57× | ||
| 17 | Meat | Food & Beverages | 1.56× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Bars | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Spirituality | BALANCE | 1.40× | |
| Extroversion | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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