A data profile of the people who buy, follow and care about Transport in Denmark — modelled from more than twelve digital signal sources. Transport has an estimated audience of 1,752,528 people in Denmark.
Transport has an estimated audience of 1,752,528 people in Denmark. 47.2% are female, 52.8% are male, average age 45.9. Top brand affinities: Baggage, Gina Tricot, Zizzi, Weather, Ravelry.
Top brand affinities include Baggage, Gina Tricot, Zizzi, with strongest over-indexing on Baggage (2.26× the country average).
Demographically, the Transport audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Transport fan in Denmark is balanced, around 45.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Baggage.
The key figures that characterise the Transport profile in Denmark.
47.2% are female, 52.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 45.9 |
| Estimated audience size | 1,752,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Transport audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tangled | Movies & TV | 2.85× | ||
| 02 | Kérastase | Beauty & Wellness | 2.41× | ||
| 03 | Baggage | Fashion & Accessoires | 2.26× | ||
| 04 | spicy food | Food & Beverages | 2.18× | ||
| 05 | Jotex | Shopping | 2.14× | ||
| 06 | Rodeo | Sports | 2.11× | ||
| 07 | Mamma Mia! | Movies & TV | 2.08× | ||
| 08 | Alpaca | Pets & Animals | 1.99× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 10 | Hemnet | Home & Garden | 1.80× | ||
| 11 | Milan | Travel & Leisure | 1.71× | ||
| 12 | Ravelry | Internet & Social Media | 1.70× | ||
| 13 | Shellac | Beauty & Wellness | 1.68× | ||
| 14 | Zizzi | Food & Beverages | 1.67× | ||
| 15 | Pasta | Food & Beverages | 1.58× | ||
| 16 | Leggings | Fashion & Accessoires | 1.56× | ||
| 17 | Weather | Home & Garden | 1.55× | ||
| 18 | High school | Business & Career | 1.55× | ||
| 19 | Hamburger | Food & Beverages | 1.53× | ||
| 20 | Winery | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Career Orientation | POWER | 1.28× | |
| Design Affinity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Mindfulness | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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