Rascasse Audience Intelligence

Transport Audience in Portugal

A data profile of the people who buy, follow and care about Transport in Portugal — modelled from more than twelve digital signal sources. Transport has an estimated audience of 3,885,816 people in Portugal.

#81among Topic in Portugal#3in Cars & Mobility

The average Transport fan in Portugal is 45.7 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Aveiro District.

Top brand affinities include Norauto, Peugeot 2008, Peugeot 208, with strongest over-indexing on Norauto (1.56× the country average).

Demographically, the Transport audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Transport fan in Portugal is more male, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Norauto.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Transport profile in Portugal.

Audience size
3.9M
in Portugal
Gender
44.8%♀
55.2% male
Age
45.7
average years
Country rank
#125
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transport fans

44.8% are female, 55.2% are male, average age 45.7.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Transport audience in Portugal
MetricValue
Female44.8%
Male55.2%
Average age45.7
Estimated audience size3,885,816
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Transport audience in Portugal
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Transport audience comes from Portugal.

Worldwide audience distribution share by country for Transport
CountryShare
United States25.3%
Brazil6.3%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transport audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Transport fans by region: top regions in Portugal
#RegionReachAffinity×
01Aveiro District~600K2.23×
02Viana do Castelo District~100K1.27×
03Viseu District~100K1.10×
04Leiria District~200K1.02×
05Beja District~60K1.01×
06Porto District~800K1.00×
07Santarém District~200K1.00×
08Bragança District~40K1.00×
09Guarda District~50K0.99×
10Portalegre District~40K0.99×
11Vila Real District~70K0.97×
12Castelo Branco District~70K0.96×
13Évora District~70K0.96×
14Faro District~200K0.94×
15Coimbra District~200K0.94×
16Azores~100K0.94×
17Madeira~100K0.93×
18Setúbal District~400K0.91×
19Lisbon District~1M0.89×
20Braga District~300K0.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transport audience
#·InterestCategoryAffinity×
01Sabrina SatoMovies & TV1.71×
02CaterpillarFashion & Accessoires1.67×
03DailymotionMovies & TV1.60×
04Peugeot 508Cars & Mobility1.60×
05AlpacaPets & Animals1.60×
06Range Rover SportCars & Mobility1.60×
07Renault CapturCars & Mobility1.58×
08AutoScout24Cars & Mobility1.58×
09Renault KangooCars & Mobility1.58×
10Range Rover EvoqueCars & Mobility1.58×
11SEAT LeónCars & Mobility1.58×
12NorautoCars & Mobility1.56×
13Ford TransitCars & Mobility1.56×
14Suzuki JimnyCars & Mobility1.56×
15John DeereCars & Mobility1.54×
16Renault MéganeCars & Mobility1.52×
17Peugeot 2008Cars & Mobility1.51×
18Peugeot 208Cars & Mobility1.51×
19Peugeot 308Cars & Mobility1.51×
20Norte ShoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transport audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.20×
Quality AwarenessPREMIUM1.18×
Convenience OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transport audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
Family OrientationCONSERVATISM0.68×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transport have in Portugal?

Transport has an estimated audience of 3,885,816 people in Portugal, concentrated in Lisbon District and Porto District.

02

What is the gender split and age of Transport fans?

44.8% of Transport fans are female, 55.2% are male, with an average age of 45.7 years.

03

Which brands do Transport fans like most?

Transport fans show strongest brand affinity for Norauto (1.56×), Peugeot 2008 (1.51×), and Peugeot 208 (1.51×) over the country average.

04

Where do Transport fans live in Portugal?

Transport fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~800K), and Aveiro District (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Transport fans also like?

Beyond Transport itself, the audience over-indexes on Peugeot 2008 (1.51×), Peugeot 208 (1.51×), Peugeot 308 (1.51×), and Renault Captur (1.58×) compared to the Portugal average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Portugal

See Transport audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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