A data profile of the people who buy, follow and care about Transport in Ireland — modelled from more than twelve digital signal sources. Transport has an estimated audience of 1,369,761 people in Ireland.
Transport has an estimated audience of 1,369,761 people in Ireland. 53.8% are female, 46.2% are male, average age 43.1. Top brand affinities: Czech Republic, DeWalt, Honda Civic, Kia Sportage, PC World (retailer).
Top brand affinities include Czech Republic, DeWalt, Honda Civic, with strongest over-indexing on Czech Republic (1.58× the country average).
Demographically, the Transport audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Transport fan in Ireland is balanced, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Czech Republic.
The key figures that characterise the Transport profile in Ireland.
53.8% are female, 46.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.1 |
| Estimated audience size | 1,369,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Transport audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda Civic | Cars & Mobility | 1.97× | ||
| 02 | PC World (retailer) | Technology & Electronics | 1.96× | ||
| 03 | Ford Kuga | Cars & Mobility | 1.80× | ||
| 04 | Kia Cee'd | Cars & Mobility | 1.80× | ||
| 05 | Toyota Camry | Cars & Mobility | 1.78× | ||
| 06 | Jeep Wrangler | Cars & Mobility | 1.78× | ||
| 07 | Mitsubishi | Cars & Mobility | 1.70× | ||
| 08 | Peugeot 2008 | Cars & Mobility | 1.68× | ||
| 09 | Kawasaki | Cars & Mobility | 1.66× | ||
| 10 | Peugeot 5008 | Cars & Mobility | 1.66× | ||
| 11 | DeWalt | Home & Garden | 1.65× | ||
| 12 | Nissan GT-R | Cars & Mobility | 1.65× | ||
| 13 | Kia Sorento | Cars & Mobility | 1.64× | ||
| 14 | Kia Sportage | Cars & Mobility | 1.63× | ||
| 15 | Volvo XC90 | Cars & Mobility | 1.61× | ||
| 16 | Procurement | Business & Career | 1.61× | ||
| 17 | Czech Republic | Travel & Leisure | 1.58× | ||
| 18 | Volvo XC60 | Cars & Mobility | 1.52× | ||
| 19 | Peugeot 3008 | Cars & Mobility | 1.51× | ||
| 20 | Cheapflights | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.35× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Pet Ownership | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.62× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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