A data profile of the people who buy, follow and care about Motor vehicle in Switzerland — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 1,772,840 people in Switzerland.
The average Motor vehicle fan in Switzerland is 39.8 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Aldi, FC Bayern Munich, SUVs, with strongest over-indexing on Aldi (1.72× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motor vehicle fan in Switzerland is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the Motor vehicle profile in Switzerland.
30.3% are female, 69.7% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 39.8 |
| Estimated audience size | 1,772,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Motor vehicle audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
Where the Motor vehicle audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Solothurn | ~50K | 1.09× | |
| 02 | Basel-Landschaft | ~40K | 1.07× | |
| 03 | Basel-City | ~70K | 1.05× | |
| 04 | Valais | ~70K | 1.04× | |
| 05 | Luzern | ~80K | 1.01× | |
| 06 | Canton of St. Gallen | ~90K | 1.00× | |
| 07 | Ticino | ~70K | 1.00× | |
| 08 | Canton of Geneva | ~100K | 0.97× | |
| 09 | Aargau | ~100K | 0.97× | |
| 10 | Canton of Bern | ~200K | 0.94× | |
| 11 | Vaud | ~200K | 0.94× | |
| 12 | Canton of Zürich | ~300K | 0.89× |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 2.30× | ||
| 02 | Compact car | Cars & Mobility | 2.30× | ||
| 03 | Solar energy | Home & Garden | 2.26× | ||
| 04 | Aston Martin | Cars & Mobility | 2.23× | ||
| 05 | Custom motorcycle | Cars & Mobility | 2.15× | ||
| 06 | Electric vehicle | Cars & Mobility | 2.10× | ||
| 07 | Shih Tzu | Pets & Animals | 2.02× | ||
| 08 | Hyundai | Cars & Mobility | 1.97× | ||
| 09 | Efficient energy use | Technology & Electronics | 1.94× | ||
| 10 | Toyota | Cars & Mobility | 1.93× | ||
| 11 | SUVs | Cars & Mobility | 1.91× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.90× | ||
| 13 | Bicycle | Cars & Mobility | 1.73× | ||
| 14 | Aldi | Shopping | 1.72× | ||
| 15 | MotoGP | Sports | 1.72× | ||
| 16 | Volkswagen | Cars & Mobility | 1.70× | ||
| 17 | Comics | Literature | 1.63× | ||
| 18 | BMW | Cars & Mobility | 1.57× | ||
| 19 | Porsche | Cars & Mobility | 1.56× | ||
| 20 | Audi | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Risk Appetite | THRILL | 1.23× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Sustainability | BALANCE | 0.73× | |
| Mindfulness | BALANCE | 0.77× |
Motor vehicle has an estimated audience of 1,772,840 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
30.3% of Motor vehicle fans are female, 69.7% are male, with an average age of 39.8 years.
Motor vehicle fans show strongest brand affinity for Aldi (1.72×), FC Bayern Munich (2.3×), and SUVs (1.91×) over the country average.
Motor vehicle fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Motor vehicle itself, the audience over-indexes on FC Bayern Munich (2.3×), SUVs (1.91×), Solar energy (2.26×), and Škoda Auto (1.9×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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