A data profile of the people who buy, follow and care about Motor vehicle in Colombia — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 4,144,885 people in Colombia.
Motor vehicle has an estimated audience of 4,144,885 people in Colombia. 35.3% are female, 64.7% are male, average age 36.3. Top brand affinities: Toyota, Volkswagen, Hyundai, Used car, Retail banking.
Top brand affinities include Toyota, Volkswagen, Hyundai, with strongest over-indexing on Toyota (1.54× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Motor vehicle fan in Colombia is more male, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Toyota.
The key figures that characterise the Motor vehicle profile in Colombia.
35.3% are female, 64.7% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 36.3 |
| Estimated audience size | 4,144,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Motor vehicle audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 1.77× | ||
| 02 | Porsche | Cars & Mobility | 1.77× | ||
| 03 | Lamborghini | Cars & Mobility | 1.77× | ||
| 04 | Automobile repair shop | Cars & Mobility | 1.77× | ||
| 05 | KTM | Cars & Mobility | 1.77× | ||
| 06 | Ferrari | Cars & Mobility | 1.77× | ||
| 07 | Land Rover | Cars & Mobility | 1.77× | ||
| 08 | Ducati | Cars & Mobility | 1.77× | ||
| 09 | Bank account | Business & Career | 1.68× | ||
| 10 | MotoGP | Sports | 1.68× | ||
| 11 | Audi | Cars & Mobility | 1.64× | ||
| 12 | Hyundai | Cars & Mobility | 1.63× | ||
| 13 | Electric vehicle | Cars & Mobility | 1.62× | ||
| 14 | Business class | Travel & Leisure | 1.59× | ||
| 15 | Peugeot | Cars & Mobility | 1.59× | ||
| 16 | Motocross | Sports | 1.58× | ||
| 17 | Volkswagen | Cars & Mobility | 1.57× | ||
| 18 | Mercedes-Benz | Cars & Mobility | 1.57× | ||
| 19 | Toyota | Cars & Mobility | 1.54× | ||
| 20 | Retail banking | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.61× | |
| Luxury Orientation | PREMIUM | 1.45× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Tradition | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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