A data profile of the people who buy, follow and care about Toyota in Colombia — modelled from more than twelve digital signal sources. Toyota has an estimated audience of 2,101,259 people in Colombia.
Toyota has an estimated audience of 2,101,259 people in Colombia. 32.2% are female, 67.8% are male, average age 37.7. Top brand affinities: Suzuki, SUVs, Mazda, Honda, Motor vehicle.
Top brand affinities include Suzuki, SUVs, Mazda, with strongest over-indexing on Suzuki (1.82× the country average).
Demographically, the Toyota audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Creativity.
The typical Toyota fan in Colombia is more male, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Suzuki.
The key figures that characterise the Toyota profile in Colombia.
32.2% are female, 67.8% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 37.7 |
| Estimated audience size | 2,101,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Toyota audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 5.1% |
| Italy | 4.7% |
The strongest cross-interests of the Toyota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dump truck | Cars & Mobility | 2.47× | ||
| 02 | Hyundai | Cars & Mobility | 2.25× | ||
| 03 | Mazda | Cars & Mobility | 2.18× | ||
| 04 | Nissan | Cars & Mobility | 2.13× | ||
| 05 | Kia Motors | Cars & Mobility | 2.07× | ||
| 06 | Volkswagen | Cars & Mobility | 2.05× | ||
| 07 | Peugeot | Cars & Mobility | 2.03× | ||
| 08 | Renault | Cars & Mobility | 1.98× | ||
| 09 | Honda | Cars & Mobility | 1.87× | ||
| 10 | General Motors | Cars & Mobility | 1.85× | ||
| 11 | Driving | Cars & Mobility | 1.83× | ||
| 12 | Suzuki | Cars & Mobility | 1.82× | ||
| 13 | Trucks | Cars & Mobility | 1.79× | ||
| 14 | SUVs | Cars & Mobility | 1.76× | ||
| 15 | Mercedes-Benz | Cars & Mobility | 1.66× | ||
| 16 | Hybrids | Cars & Mobility | 1.65× | ||
| 17 | Heavy equipment | Home & Garden | 1.61× | ||
| 18 | BMW | Cars & Mobility | 1.58× | ||
| 19 | Carros | Travel & Leisure | 1.56× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.92× | |
| Creativity | OPEN | 0.96× | |
| Risk Appetite | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.68× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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