A data profile of the people who buy, follow and care about Motor vehicle in Denmark — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 1,047,584 people in Denmark.
Motor vehicle has an estimated audience of 1,047,584 people in Denmark. 26.5% are female, 73.5% are male, average age 43.7. Top brand affinities: SUVs, Used car, Hatchback, Vehicle leasing, Škoda Auto.
Top brand affinities include SUVs, Used car, Hatchback, with strongest over-indexing on SUVs (1.94× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
The typical Motor vehicle fan in Denmark is more male, around 43.7 years old, with strong Family Orientation tendencies and a notable affinity for SUVs.
The key figures that characterise the Motor vehicle profile in Denmark.
26.5% are female, 73.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 43.7 |
| Estimated audience size | 1,047,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Motor vehicle audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle leasing | Cars & Mobility | 3.00× | ||
| 02 | Hatchback | Cars & Mobility | 2.72× | ||
| 03 | Car dealership | Cars & Mobility | 2.29× | ||
| 04 | Volvo | Cars & Mobility | 2.23× | ||
| 05 | Used car | Cars & Mobility | 2.15× | ||
| 06 | Motorboat | Cars & Mobility | 2.14× | ||
| 07 | Solar energy | Home & Garden | 2.12× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.08× | ||
| 09 | Porsche | Cars & Mobility | 2.01× | ||
| 10 | SUVs | Cars & Mobility | 1.94× | ||
| 11 | Peugeot | Cars & Mobility | 1.89× | ||
| 12 | BMW | Cars & Mobility | 1.86× | ||
| 13 | Formula One | Sports | 1.79× | ||
| 14 | Toyota | Cars & Mobility | 1.79× | ||
| 15 | Audi | Cars & Mobility | 1.78× | ||
| 16 | Hardware store | Home & Garden | 1.77× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.68× | ||
| 18 | Volkswagen | Cars & Mobility | 1.60× | ||
| 19 | IHF World Men's Handball Championship | Sports | 1.52× | ||
| 20 | Drop shipping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.34× | |
| Risk Appetite | THRILL | 1.28× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.63× | |
| Sustainability | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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