A data profile of the people who buy, follow and care about Motor vehicle in Indonesia — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 4,031,960 people in Indonesia.
Motor vehicle has an estimated audience of 4,031,960 people in Indonesia. 36.4% are female, 63.6% are male, average age 34.4. Top brand affinities: Automobiles, Traveloka, Family car, City car, SUVs.
Top brand affinities include Automobiles, Traveloka, Family car, with strongest over-indexing on Automobiles (1.61× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Motor vehicle fan in Indonesia is more male, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Automobiles.
The key figures that characterise the Motor vehicle profile in Indonesia.
36.4% are female, 63.6% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 34.4 |
| Estimated audience size | 4,031,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Motor vehicle audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 2.73× | ||
| 02 | City car | Cars & Mobility | 2.56× | ||
| 03 | Hatchback | Cars & Mobility | 2.28× | ||
| 04 | Chopper (motorcycle) | Cars & Mobility | 2.19× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 2.19× | ||
| 06 | Mazda | Cars & Mobility | 1.94× | ||
| 07 | Traveloka | Travel & Leisure | 1.85× | ||
| 08 | Used car | Cars & Mobility | 1.85× | ||
| 09 | SUVs | Cars & Mobility | 1.77× | ||
| 10 | Scholarship | Kids & Family | 1.75× | ||
| 11 | Online gambling | Games | 1.73× | ||
| 12 | FamilyMart | Shopping | 1.69× | ||
| 13 | BMW | Cars & Mobility | 1.64× | ||
| 14 | Automobiles | Cars & Mobility | 1.61× | ||
| 15 | Linux | Technology & Electronics | 1.61× | ||
| 16 | Allkpop | Music & Radio | 1.60× | ||
| 17 | Astro (Malaysian satellite television) | Movies & TV | 1.60× | ||
| 18 | Radio | Technology & Electronics | 1.58× | ||
| 19 | Online chat | Technology & Electronics | 1.57× | ||
| 20 | Scooters | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.35× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.39× | |
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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