A data profile of the people who buy, follow and care about Motor vehicle in South Africa — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 2,720,406 people in South Africa.
Motor vehicle has an estimated audience of 2,720,406 people in South Africa. 40.6% are female, 59.4% are male, average age 37.3. Top brand affinities: Used car, Hatchback, City car, Audi, Porsche.
Top brand affinities include Used car, Hatchback, City car, with strongest over-indexing on Used car (1.62× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Need for Security.
The typical Motor vehicle fan in South Africa is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Motor vehicle profile in South Africa.
40.6% are female, 59.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 37.3 |
| Estimated audience size | 2,720,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Motor vehicle audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manual transmission | Cars & Mobility | 1.83× | ||
| 02 | Automatic transmission | Cars & Mobility | 1.83× | ||
| 03 | Carcare | Cars & Mobility | 1.83× | ||
| 04 | City car | Cars & Mobility | 1.79× | ||
| 05 | Honda | Cars & Mobility | 1.69× | ||
| 06 | Aston Martin | Cars & Mobility | 1.69× | ||
| 07 | Ferrari | Cars & Mobility | 1.68× | ||
| 08 | Volkswagen Tiguan | Cars & Mobility | 1.68× | ||
| 09 | Range Rover | Cars & Mobility | 1.65× | ||
| 10 | Porsche | Cars & Mobility | 1.63× | ||
| 11 | Used car | Cars & Mobility | 1.62× | ||
| 12 | Lamborghini | Cars & Mobility | 1.62× | ||
| 13 | Toyota Hilux | Cars & Mobility | 1.61× | ||
| 14 | Lexus | Cars & Mobility | 1.58× | ||
| 15 | Suzuki | Cars & Mobility | 1.56× | ||
| 16 | Audi | Cars & Mobility | 1.55× | ||
| 17 | Toyota Land Cruiser | Cars & Mobility | 1.55× | ||
| 18 | Toyota Corolla | Cars & Mobility | 1.54× | ||
| 19 | Hatchback | Cars & Mobility | 1.52× | ||
| 20 | Max Verstappen | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.23× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.77× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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