A data profile of the people who buy, follow and care about Audi in South Africa — modelled from more than twelve digital signal sources. Audi has an estimated audience of 1,109,265 people in South Africa.
Audi has an estimated audience of 1,109,265 people in South Africa. 41.0% are female, 59.0% are male, average age 36.8. Top brand affinities: Autotrader, Used car, Motor vehicle, Hatchback, SUVs.
Top brand affinities include Autotrader, Used car, Motor vehicle, with strongest over-indexing on Autotrader (1.53× the country average).
Demographically, the Audi audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Audi fan in South Africa is more male, around 36.8 years old, with strong Social Media Usage tendencies and a notable affinity for Autotrader.
The key figures that characterise the Audi profile in South Africa.
41.0% are female, 59.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 36.8 |
| Estimated audience size | 1,109,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Audi audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen Polo | Cars & Mobility | 1.94× | ||
| 02 | Hatchback | Cars & Mobility | 1.86× | ||
| 03 | Used car | Cars & Mobility | 1.83× | ||
| 04 | Family car | Cars & Mobility | 1.78× | ||
| 05 | Minivans | Cars & Mobility | 1.70× | ||
| 06 | Traffic | Cars & Mobility | 1.70× | ||
| 07 | Toyota Hilux | Cars & Mobility | 1.69× | ||
| 08 | Volkswagen | Cars & Mobility | 1.67× | ||
| 09 | Nissan | Cars & Mobility | 1.66× | ||
| 10 | Mercedes-Benz | Cars & Mobility | 1.62× | ||
| 11 | Hyundai | Cars & Mobility | 1.60× | ||
| 12 | BMW | Cars & Mobility | 1.59× | ||
| 13 | Car dealership | Cars & Mobility | 1.59× | ||
| 14 | City car | Cars & Mobility | 1.57× | ||
| 15 | Toyota | Cars & Mobility | 1.56× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.55× | ||
| 17 | Autotrader | Cars & Mobility | 1.53× | ||
| 18 | SUVs | Cars & Mobility | 1.53× | ||
| 19 | Tire | Cars & Mobility | 1.53× | ||
| 20 | Compact car | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Travelling | THRILL | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.55× | |
| Spirituality | BALANCE | 0.64× | |
| Travelling | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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