Rascasse Audience Intelligence

Motor vehicle Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Motor vehicle in United Arab Emirates — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 2,319,902 people in United Arab Emirates.

#199among Topic in United Arab Emirates
#5in Cars & Mobility

The average Motor vehicle fan in United Arab Emirates is 35.8 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Bahrain, Algeria, Morocco, with strongest over-indexing on Bahrain (1.73× the country average).

Demographically, the Motor vehicle audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Motor vehicle fan in United Arab Emirates is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bahrain.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Motor vehicle profile in United Arab Emirates.

Audience size
2.3M
in United Arab Emirates
Gender
21.5%
78.5% male
Age
35.8
average years
Country rank
#275
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motor vehicle fans

21.5% are female, 78.5% are male, average age 35.8.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for Motor vehicle audience in United Arab Emirates
MetricValue
Female21.5%
Male78.5%
Average age35.8
Estimated audience size2,319,902
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Motor vehicle audience in United Arab Emirates
Age bracketShare%
16-1914%
20-2934%
30-3930%
40-4916%
50+7%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Motor vehicle audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Motor vehicle
CountryShare
United States21.0%
Italy5.0%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motor vehicle audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Motor vehicle fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Fujairah~60K1.08×
02Ras Al Khaimah~100K1.02×
03Emirate of Ajman~200K0.97×
04Emirate of Abu Dhabi~900K0.93×
05Emirate of Sharjah~500K0.90×
06Dubai~1.5M0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motor vehicle audience
#·InterestCategoryAffinity×
01Forex FactoryBusiness & Career2.59×
02CasablancaTravel & Leisure2.57×
03Solar energyHome & Garden2.53×
04forex traderBusiness & Career2.34×
05AlgeriaTravel & Leisure2.30×
06Electric carCars & Mobility2.19×
07MaseratiCars & Mobility2.16×
08Electric vehicleCars & Mobility2.14×
09CarcareCars & Mobility2.00×
10Family carCars & Mobility1.96×
11CairoTravel & Leisure1.87×
12MoroccoTravel & Leisure1.84×
13Car dealershipCars & Mobility1.84×
14HatchbackCars & Mobility1.83×
15ScarfFashion & Accessoires1.81×
16Chocolate cakeFood & Beverages1.79×
17BahrainTravel & Leisure1.73×
18PorscheCars & Mobility1.62×
19CandyFood & Beverages1.57×
20High-net-worth individualBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motor vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Motor vehicle audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
Career OrientationPOWER1.23×
Risk AppetiteTHRILL1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Motor vehicle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
CreativityOPEN0.72×
TraditionCONSERVATISM0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Motor vehicle have in United Arab Emirates?

Motor vehicle has an estimated audience of 2,319,902 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Motor vehicle fans?

21.5% of Motor vehicle fans are female, 78.5% are male, with an average age of 35.8 years.

03

Which brands do Motor vehicle fans like most?

Motor vehicle fans show strongest brand affinity for Bahrain (1.73×), Algeria (2.3×), and Morocco (1.84×) over the country average.

04

Where do Motor vehicle fans live in United Arab Emirates?

Motor vehicle fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Motor vehicle fans also like?

Beyond Motor vehicle itself, the audience over-indexes on Algeria (2.3×), Morocco (1.84×), Cairo (1.87×), and Family car (1.96×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →