A data profile of the people who buy, follow and care about Motor vehicle in Poland — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 4,036,719 people in Poland.
Motor vehicle has an estimated audience of 4,036,719 people in Poland. 29.5% are female, 70.5% are male, average age 37.2. Top brand affinities: Used car, Carcare, Family car, Car dealership, Automobile repair shop.
Top brand affinities include Used car, Carcare, Family car, with strongest over-indexing on Used car (3.55× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Motor vehicle fan in Poland is more male, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Motor vehicle profile in Poland.
29.5% are female, 70.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 37.2 |
| Estimated audience size | 4,036,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Motor vehicle audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 3.55× | ||
| 02 | Carcare | Cars & Mobility | 3.55× | ||
| 03 | Family car | Cars & Mobility | 3.55× | ||
| 04 | Car dealership | Cars & Mobility | 3.55× | ||
| 05 | Automobile repair shop | Cars & Mobility | 3.55× | ||
| 06 | Max Verstappen | Sports | 3.55× | ||
| 07 | MotoGP | Sports | 3.55× | ||
| 08 | BMW X5 | Cars & Mobility | 3.55× | ||
| 09 | Hybrid electric vehicle | Cars & Mobility | 3.55× | ||
| 10 | Audi Q5 | Cars & Mobility | 3.46× | ||
| 11 | Audi A6 | Cars & Mobility | 3.24× | ||
| 12 | Audi A3 | Cars & Mobility | 3.13× | ||
| 13 | Honda | Cars & Mobility | 2.93× | ||
| 14 | Volvo | Cars & Mobility | 2.83× | ||
| 15 | Maserati | Cars & Mobility | 2.82× | ||
| 16 | Tesla Motors | Cars & Mobility | 2.75× | ||
| 17 | Hyundai | Cars & Mobility | 2.51× | ||
| 18 | Motorsport | Cars & Mobility | 2.08× | ||
| 19 | Betclic | Games | 1.68× | ||
| 20 | Twitch | Games | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.70× | |
| Family Orientation | CONSERVATISM | 1.69× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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