A data profile of the people who buy, follow and care about Honda in Poland — modelled from more than twelve digital signal sources. Honda has an estimated audience of 1,369,172 people in Poland.
Honda has an estimated audience of 1,369,172 people in Poland. 29.4% are female, 70.6% are male, average age 36.7. Top brand affinities: Motor vehicle, Transport, Automobiles, Auto maintenance, Auto mechanic.
Top brand affinities include Motor vehicle, Transport, Automobiles, with strongest over-indexing on Motor vehicle (2.93× the country average).
Demographically, the Honda audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Honda fan in Poland is more male, around 36.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Motor vehicle.
The key figures that characterise the Honda profile in Poland.
29.4% are female, 70.6% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 36.7 |
| Estimated audience size | 1,369,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Honda audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Brazil | 10.2% |
| Japan | 6.1% |
The strongest cross-interests of the Honda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda CR-V | Cars & Mobility | 4.38× | ||
| 02 | Auto maintenance | Cars & Mobility | 4.31× | ||
| 03 | Auto mechanic | Cars & Mobility | 3.82× | ||
| 04 | Engine | Cars & Mobility | 3.82× | ||
| 05 | Hyundai | Cars & Mobility | 3.58× | ||
| 06 | Peugeot | Cars & Mobility | 3.31× | ||
| 07 | Garage door | Home & Garden | 3.27× | ||
| 08 | Renault | Cars & Mobility | 2.97× | ||
| 09 | Motor vehicle | Cars & Mobility | 2.93× | ||
| 10 | Used car | Cars & Mobility | 2.68× | ||
| 11 | Transport | Cars & Mobility | 2.56× | ||
| 12 | Toyota | Cars & Mobility | 2.56× | ||
| 13 | Škoda Auto | Cars & Mobility | 2.48× | ||
| 14 | Volkswagen | Cars & Mobility | 2.38× | ||
| 15 | BMW | Cars & Mobility | 2.36× | ||
| 16 | SUVs | Cars & Mobility | 2.21× | ||
| 17 | Automobiles | Cars & Mobility | 1.86× | ||
| 18 | Poczta Polska | Business & Career | 1.77× | ||
| 19 | Google Maps | Internet & Social Media | 1.75× | ||
| 20 | Consolidated Contractors Company | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.56× | |
| Social Media Usage | JOY | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.26× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Sustainability | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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