A data profile of the people who buy, follow and care about Motorsport in Poland — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 1,839,452 people in Poland.
Motorsport has an estimated audience of 1,839,452 people in Poland. 29.2% are female, 70.8% are male, average age 35.2. Top brand affinities: FC Barcelona, Lech Poznań, Motor vehicle, Škoda Auto, BP.
Top brand affinities include FC Barcelona, Lech Poznań, Motor vehicle, with strongest over-indexing on FC Barcelona (1.55× the country average).
Demographically, the Motorsport audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Motorsport fan in Poland is more male, around 35.2 years old, with strong Social Media Usage tendencies and a notable affinity for FC Barcelona.
The key figures that characterise the Motorsport profile in Poland.
29.2% are female, 70.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 35.2 |
| Estimated audience size | 1,839,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Motorsport audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
The strongest cross-interests of the Motorsport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle sport | Sports | 3.16× | ||
| 02 | Motorcycle racing | Cars & Mobility | 2.86× | ||
| 03 | Motorcycling | Cars & Mobility | 2.69× | ||
| 04 | Formula One | Sports | 2.48× | ||
| 05 | Cars (film) | Movies & TV | 2.40× | ||
| 06 | Auto mechanic | Cars & Mobility | 2.36× | ||
| 07 | Engine | Cars & Mobility | 2.35× | ||
| 08 | Tire | Cars & Mobility | 2.22× | ||
| 09 | Motor vehicle | Cars & Mobility | 2.08× | ||
| 10 | Trucks | Cars & Mobility | 2.05× | ||
| 11 | Škoda Auto | Cars & Mobility | 2.04× | ||
| 12 | Toyota | Cars & Mobility | 1.96× | ||
| 13 | Volkswagen | Cars & Mobility | 1.85× | ||
| 14 | Lech Poznań | Sports | 1.78× | ||
| 15 | BMW | Cars & Mobility | 1.76× | ||
| 16 | SUVs | Cars & Mobility | 1.75× | ||
| 17 | Ekstraklasa | Sports | 1.74× | ||
| 18 | BP | Cars & Mobility | 1.65× | ||
| 19 | UEFA Champions League | Sports | 1.60× | ||
| 20 | FC Barcelona | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.37× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Healthy Lifestyle | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.31× | |
| Early Adopter Mentality | POWER | 0.46× | |
| Patriotism | CONSERVATISM | 0.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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