A data profile of the people who buy, follow and care about BMW in Poland — modelled from more than twelve digital signal sources. BMW has an estimated audience of 3,455,038 people in Poland.
BMW has an estimated audience of 3,455,038 people in Poland. 34.2% are female, 65.8% are male, average age 38.1. Top brand affinities: Poczta Polska, Škoda Auto, Tractor, Vacuum cleaner, Garage door.
Top brand affinities include Poczta Polska, Škoda Auto, Tractor, with strongest over-indexing on Poczta Polska (1.56× the country average).
Demographically, the BMW audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
The typical BMW fan in Poland is more male, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Poczta Polska.
The key figures that characterise the BMW profile in Poland.
34.2% are female, 65.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 38.1 |
| Estimated audience size | 3,455,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide BMW audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 8.4% |
| Germany | 6.3% |
The strongest cross-interests of the BMW audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epilator | Beauty & Wellness | 2.11× | ||
| 02 | Peugeot 2008 | Cars & Mobility | 2.10× | ||
| 03 | Chopin (vodka) | Food & Beverages | 1.91× | ||
| 04 | Edison, New Jersey | Travel & Leisure | 1.91× | ||
| 05 | Peugeot 308 | Cars & Mobility | 1.86× | ||
| 06 | Volkswagen T-Roc | Cars & Mobility | 1.85× | ||
| 07 | Agricultural machinery | Cars & Mobility | 1.76× | ||
| 08 | Tractor | Cars & Mobility | 1.64× | ||
| 09 | Vacuum cleaner | Home & Garden | 1.60× | ||
| 10 | Truck driver | Cars & Mobility | 1.58× | ||
| 11 | Hyundai Tucson | Cars & Mobility | 1.57× | ||
| 12 | Poczta Polska | Business & Career | 1.56× | ||
| 13 | Commercial vehicle | Cars & Mobility | 1.56× | ||
| 14 | Max Verstappen | Sports | 1.53× | ||
| 15 | Garage door | Home & Garden | 1.51× | ||
| 16 | Engine | Cars & Mobility | 1.51× | ||
| 17 | Ford Kuga | Cars & Mobility | 1.51× | ||
| 18 | Heavy equipment | Home & Garden | 1.51× | ||
| 19 | Honda CR-V | Cars & Mobility | 1.51× | ||
| 20 | Škoda Auto | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.15× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.66× | |
| Patriotism | CONSERVATISM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for BMW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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