A data profile of the people who buy, follow and care about Formula One in Poland — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 1,933,003 people in Poland.
Formula One has an estimated audience of 1,933,003 people in Poland. 38.7% are female, 61.3% are male, average age 32.1. Top brand affinities: Automobiles, Max Verstappen, Transport, SUVs, Motorsport.
Top brand affinities include Automobiles, Max Verstappen, Transport, with strongest over-indexing on Automobiles (1.7× the country average).
Demographically, the Formula One audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Formula One fan in Poland is more male, around 32.1 years old, with strong Social Media Usage tendencies and a notable affinity for Automobiles.
The key figures that characterise the Formula One profile in Poland.
38.7% are female, 61.3% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 32.1 |
| Estimated audience size | 1,933,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Formula One audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 13.6% |
| Brazil | 11.1% |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 4.02× | ||
| 02 | Family car | Cars & Mobility | 2.74× | ||
| 03 | Motorsport | Cars & Mobility | 2.47× | ||
| 04 | Auto mechanic | Cars & Mobility | 2.45× | ||
| 05 | Engine | Cars & Mobility | 2.38× | ||
| 06 | Auto maintenance | Cars & Mobility | 2.35× | ||
| 07 | Driving | Cars & Mobility | 2.28× | ||
| 08 | Business class | Travel & Leisure | 2.18× | ||
| 09 | Cars (film) | Movies & TV | 2.14× | ||
| 10 | Electric car | Cars & Mobility | 2.13× | ||
| 11 | Used car | Cars & Mobility | 2.00× | ||
| 12 | Transport | Cars & Mobility | 1.86× | ||
| 13 | SUVs | Cars & Mobility | 1.83× | ||
| 14 | Volkswagen | Cars & Mobility | 1.77× | ||
| 15 | Automobiles | Cars & Mobility | 1.70× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.68× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.64× | ||
| 18 | BMW | Cars & Mobility | 1.55× | ||
| 19 | TVP Sport | Sports | 1.52× | ||
| 20 | Ekstraklasa | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.51× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Patriotism | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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