Rascasse Audience Intelligence

Motorsport Audience in Switzerland

A data profile of the people who buy, follow and care about Motorsport in Switzerland — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 896,226 people in Switzerland.

#439among Topic in Switzerland
#28in Cars & Mobility

The average Motorsport fan in Switzerland is 38.7 years old, more male, and lives primarily in Vaud.

The audience is concentrated in Vaud, Canton of Geneva, Canton of Zürich.

Top brand affinities include AutoScout24, Formula One, Motorcycle racing, with strongest over-indexing on AutoScout24 (1.71× the country average).

Demographically, the Motorsport audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Social Media Usage, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Motorsport fan in Switzerland is more male, around 38.7 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Motorsport profile in Switzerland.

Audience size
896K
in Switzerland
Gender
29.9%♀
70.1% male
Age
38.7
average years
Country rank
#647
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorsport fans

29.9% are female, 70.1% are male, average age 38.7.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Motorsport audience in Switzerland
MetricValue
Female29.9%
Male70.1%
Average age38.7
Estimated audience size896,226
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Motorsport audience in Switzerland
Age bracketShare%
16-1920%
20-2921%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Motorsport audience comes from Switzerland.

Worldwide audience distribution share by country for Motorsport
CountryShare
United States18.5%
Italy5.9%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorsport audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Motorsport fans by region: top regions in Switzerland
#RegionReachAffinity×
01Neuchatel~70K3.62×
02Vaud~200K2.53×
03Ticino~80K2.18×
04Canton of Geneva~100K2.03×
05Valais~70K1.84×
06Fribourg~50K1.47×
07Jura~8K1.27×
08Canton of Zug~10K1.21×
09Schwyz~10K1.06×
10Canton of Bern~80K0.95×
11Appenzell Innerrhoden~1K0.93×
12Appenzell Ausserrhoden~4K0.92×
13Uri~3K0.92×
14Canton of Nidwalden~3K0.91×
15Canton of Obwalden~3K0.91×
16Canton of Glarus~3K0.90×
17Schaffhausen~6K0.89×
18Graubünden~20K0.78×
19Thurgau~20K0.75×
20Solothurn~20K0.75×
21Canton of Zürich~100K0.74×
22Luzern~30K0.73×
23Basel-Landschaft~20K0.73×
24Basel-City~30K0.72×
25Canton of St. Gallen~30K0.68×
26Aargau~40K0.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorsport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorsport audience
#·InterestCategoryAffinity×
01Motorcycle accessoriesCars & Mobility2.21×
02Motorcycle sportSports2.17×
03Sport bikeCars & Mobility2.12×
04Motorcycle clubCars & Mobility2.10×
05Motorcycle racingCars & Mobility2.04×
06MotoGPSports2.02×
07Custom motorcycleCars & Mobility1.98×
08Cars (film)Movies & TV1.96×
09Formula OneSports1.87×
10HyundaiCars & Mobility1.84×
11MotorcyclingCars & Mobility1.80×
12EngineCars & Mobility1.77×
13AutoScout24Cars & Mobility1.71×
14VolkswagenCars & Mobility1.66×
15TireCars & Mobility1.65×
16Škoda AutoCars & Mobility1.63×
17Used carCars & Mobility1.62×
18RVsCars & Mobility1.60×
19HybridsCars & Mobility1.58×
20Electric carCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorsport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorsport audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.57×
SustainabilityBALANCE1.28×
Urban LifestyleOPEN1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorsport audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
PatriotismCONSERVATISM0.67×
TravellingTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorsport have in Switzerland?

Motorsport has an estimated audience of 896,226 people in Switzerland, concentrated in Vaud and Canton of Geneva.

02

What is the gender split and age of Motorsport fans?

29.9% of Motorsport fans are female, 70.1% are male, with an average age of 38.7 years.

03

Which brands do Motorsport fans like most?

Motorsport fans show strongest brand affinity for AutoScout24 (1.71×), Formula One (1.87×), and Motorcycle racing (2.04×) over the country average.

04

Where do Motorsport fans live in Switzerland?

Motorsport fans in Switzerland are most concentrated in Vaud (reach ~200K), Canton of Geneva (reach ~100K), and Canton of Zürich (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Motorsport fans also like?

Beyond Motorsport itself, the audience over-indexes on Formula One (1.87×), Motorcycle racing (2.04×), Motorcycle sport (2.17×), and Cars (film) (1.96×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Switzerland

See Motorsport audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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