A data profile of the people who buy, follow and care about Hybrids in Switzerland — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 922,954 people in Switzerland.
Hybrids has an estimated audience of 922,954 people in Switzerland. 37.6% are female, 62.4% are male, average age 41.8. Top brand affinities: AutoScout24, City car, Plug-in hybrid, Car dealership, Hatchback.
Top brand affinities include AutoScout24, City car, Plug-in hybrid, with strongest over-indexing on AutoScout24 (4.69× the country average).
Demographically, the Hybrids audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical Hybrids fan in Switzerland is more male, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Hybrids profile in Switzerland.
37.6% are female, 62.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 41.8 |
| Estimated audience size | 922,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Hybrids audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
The strongest cross-interests of the Hybrids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City car | Cars & Mobility | 6.13× | ||
| 02 | Auto show | Cars & Mobility | 6.13× | ||
| 03 | Family car | Cars & Mobility | 5.58× | ||
| 04 | Car dealership | Cars & Mobility | 5.53× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 5.28× | ||
| 06 | Hatchback | Cars & Mobility | 4.99× | ||
| 07 | AutoScout24 | Cars & Mobility | 4.69× | ||
| 08 | Electric motorcycles and scooters | Cars & Mobility | 4.49× | ||
| 09 | Antique car | Cars & Mobility | 4.41× | ||
| 10 | Lexus | Cars & Mobility | 4.14× | ||
| 11 | Compact car | Cars & Mobility | 3.91× | ||
| 12 | Sedan (automobile) | Cars & Mobility | 3.90× | ||
| 13 | Aston Martin | Cars & Mobility | 3.55× | ||
| 14 | Used car | Cars & Mobility | 3.29× | ||
| 15 | Hyundai | Cars & Mobility | 3.05× | ||
| 16 | Toyota | Cars & Mobility | 2.86× | ||
| 17 | SUVs | Cars & Mobility | 2.48× | ||
| 18 | Škoda Auto | Cars & Mobility | 2.28× | ||
| 19 | Hornbach | Shopping | 1.66× | ||
| 20 | Aldi | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.38× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| DIY Mentality | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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