A data profile of the people who buy, follow and care about Hybrids in Finland — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 777,707 people in Finland.
Hybrids has an estimated audience of 777,707 people in Finland. 43.5% are female, 56.5% are male, average age 43.9. Top brand affinities: Škoda Auto, Tesla Motors, Helsinki, SUVs, Hybrid electric vehicle.
Top brand affinities include Škoda Auto, Tesla Motors, Helsinki, with strongest over-indexing on Škoda Auto (3.13× the country average).
Demographically, the Hybrids audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
The typical Hybrids fan in Finland is more male, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Hybrids profile in Finland.
43.5% are female, 56.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 43.9 |
| Estimated audience size | 777,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Hybrids audience comes from Finland.
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
The strongest cross-interests of the Hybrids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 4.46× | ||
| 02 | Range Rover | Cars & Mobility | 4.11× | ||
| 03 | Electric motorcycles and scooters | Cars & Mobility | 4.08× | ||
| 04 | Land Rover | Cars & Mobility | 3.64× | ||
| 05 | Peugeot | Cars & Mobility | 3.62× | ||
| 06 | Tesla Motors | Cars & Mobility | 3.51× | ||
| 07 | Mazda | Cars & Mobility | 3.23× | ||
| 08 | Subaru | Cars & Mobility | 3.22× | ||
| 09 | Škoda Auto | Cars & Mobility | 3.13× | ||
| 10 | Hyundai | Cars & Mobility | 3.08× | ||
| 11 | Volvo | Cars & Mobility | 2.96× | ||
| 12 | City car | Cars & Mobility | 2.91× | ||
| 13 | Volkswagen | Cars & Mobility | 2.83× | ||
| 14 | Electric vehicle | Cars & Mobility | 2.74× | ||
| 15 | SUVs | Cars & Mobility | 2.54× | ||
| 16 | Toyota | Cars & Mobility | 2.51× | ||
| 17 | Solar energy | Home & Garden | 2.31× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 2.14× | ||
| 19 | Stockmann | Shopping | 1.58× | ||
| 20 | Helsinki | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.40× | |
| Luxury Orientation | PREMIUM | 1.37× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Mindfulness | BALANCE | 0.64× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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