A data profile of the people who buy, follow and care about Range Rover in Finland — modelled from more than twelve digital signal sources. Range Rover has an estimated audience of 200,946 people in Finland.
Range Rover has an estimated audience of 200,946 people in Finland. 39.6% are female, 60.4% are male, average age 39.3. Top brand affinities: Land Rover, Hybrid electric vehicle, Plug-in hybrid, Used car, Range Rover Sport.
Top brand affinities include Land Rover, Hybrid electric vehicle, Plug-in hybrid, with strongest over-indexing on Land Rover (18.67× the country average).
Demographically, the Range Rover audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
The typical Range Rover fan in Finland is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Land Rover.
The key figures that characterise the Range Rover profile in Finland.
39.6% are female, 60.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 39.3 |
| Estimated audience size | 200,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Range Rover audience comes from Finland.
| Country | Share |
|---|---|
| United States | 13.4% |
| Italy | 6.2% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Range Rover audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Range Rover Sport | Cars & Mobility | 22.16× | ||
| 02 | Land Rover | Cars & Mobility | 18.67× | ||
| 03 | BMW X1 | Cars & Mobility | 16.20× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 15.12× | ||
| 05 | Toyota RAV4 | Cars & Mobility | 12.31× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 9.68× | ||
| 07 | Volvo XC60 | Cars & Mobility | 8.40× | ||
| 08 | Toyota Land Cruiser | Cars & Mobility | 7.44× | ||
| 09 | Used car | Cars & Mobility | 6.31× | ||
| 10 | Motorboat | Cars & Mobility | 5.81× | ||
| 11 | Family car | Cars & Mobility | 5.35× | ||
| 12 | Peugeot | Cars & Mobility | 5.33× | ||
| 13 | Auto maintenance | Cars & Mobility | 5.17× | ||
| 14 | Tesla Motors | Cars & Mobility | 5.05× | ||
| 15 | Škoda Auto | Cars & Mobility | 4.30× | ||
| 16 | Hybrids | Cars & Mobility | 4.11× | ||
| 17 | SUVs | Cars & Mobility | 4.03× | ||
| 18 | Holiday cottage | Travel & Leisure | 2.76× | ||
| 19 | Kauppalehti | News | 2.09× | ||
| 20 | Biltema | Business & Career | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.97× | |
| Luxury Orientation | PREMIUM | 1.83× | |
| Patriotism | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Creativity | OPEN | 0.77× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Range Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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