A data profile of the people who buy, follow and care about SUVs in Switzerland — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 1,436,113 people in Switzerland.
The average SUVs fan in Switzerland is 43.2 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include AutoScout24, Automobiles, Škoda Auto, with strongest over-indexing on AutoScout24 (2.41× the country average).
Demographically, the SUVs audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical SUVs fan in Switzerland is more male, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for AutoScout24.
The key figures that characterise the SUVs profile in Switzerland.
29.8% are female, 70.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 43.2 |
| Estimated audience size | 1,436,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide SUVs audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~300K | 1.82× | |
| 02 | Valais | ~80K | 1.46× | |
| 03 | Canton of Zürich | ~300K | 1.43× | |
| 04 | Fribourg | ~70K | 1.37× | |
| 05 | Canton of Bern | ~200K | 1.35× | |
| 06 | Canton of Geneva | ~100K | 1.35× | |
| 07 | Neuchatel | ~40K | 1.19× | |
| 08 | Luzern | ~70K | 1.15× | |
| 09 | Aargau | ~100K | 1.14× | |
| 10 | Graubünden | ~40K | 1.04× | |
| 11 | Basel-City | ~60K | 1.01× | |
| 12 | Basel-Landschaft | ~30K | 1.01× | |
| 13 | Canton of St. Gallen | ~70K | 0.99× | |
| 14 | Thurgau | ~40K | 0.98× | |
| 15 | Jura | ~10K | 0.96× | |
| 16 | Ticino | ~50K | 0.94× | |
| 17 | Solothurn | ~40K | 0.94× | |
| 18 | Canton of Zug | ~20K | 0.94× | |
| 19 | Appenzell Innerrhoden | ~2K | 0.94× | |
| 20 | Uri | ~4K | 0.92× | |
| 21 | Schwyz | ~20K | 0.91× | |
| 22 | Appenzell Ausserrhoden | ~6K | 0.91× | |
| 23 | Canton of Obwalden | ~5K | 0.91× | |
| 24 | Canton of Nidwalden | ~5K | 0.91× | |
| 25 | Canton of Glarus | ~5K | 0.91× | |
| 26 | Schaffhausen | ~10K | 0.88× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 3.38× | ||
| 02 | Car dealership | Cars & Mobility | 3.28× | ||
| 03 | Škoda Auto | Cars & Mobility | 3.05× | ||
| 04 | Used car | Cars & Mobility | 2.95× | ||
| 05 | Efficient energy use | Technology & Electronics | 2.86× | ||
| 06 | Peugeot | Cars & Mobility | 2.63× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 2.60× | ||
| 08 | Road | Travel & Leisure | 2.59× | ||
| 09 | Hyundai | Cars & Mobility | 2.52× | ||
| 10 | Hybrids | Cars & Mobility | 2.48× | ||
| 11 | AutoScout24 | Cars & Mobility | 2.41× | ||
| 12 | Automotive design | Business & Career | 2.34× | ||
| 13 | Used Cars | Cars & Mobility | 2.32× | ||
| 14 | Tire | Cars & Mobility | 2.28× | ||
| 15 | Electric vehicle | Cars & Mobility | 2.22× | ||
| 16 | Toyota | Cars & Mobility | 2.18× | ||
| 17 | Volkswagen | Cars & Mobility | 2.03× | ||
| 18 | Electric car | Cars & Mobility | 1.93× | ||
| 19 | Automobiles | Cars & Mobility | 1.92× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.16× | |
| Social Media Usage | JOY | 1.10× | |
| Sustainability | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Design Affinity | PREMIUM | 0.73× |
SUVs has an estimated audience of 1,436,113 people in Switzerland, concentrated in Canton of Zürich and Vaud.
29.8% of SUVs fans are female, 70.2% are male, with an average age of 43.2 years.
SUVs fans show strongest brand affinity for AutoScout24 (2.41×), Automobiles (1.92×), and Škoda Auto (3.05×) over the country average.
SUVs fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~300K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Automobiles (1.92×), Škoda Auto (3.05×), Used car (2.95×), and Efficient energy use (2.86×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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