Rascasse Audience Intelligence

Automobiles Audience in Switzerland

A data profile of the people who buy, follow and care about Automobiles in Switzerland — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 3,035,261 people in Switzerland.

#33among Lifestyle cluster in Switzerland
#47among Topic in Switzerland
#3in Cars & Mobility

The average Automobiles fan in Switzerland is 42.8 years old, more male, and lives primarily in Vaud.

The audience is concentrated in Vaud, Canton of Geneva, Valais.

Demographically, the Automobiles audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Automobiles profile in Switzerland.

Audience size
3M
in Switzerland
Gender
41.3%♀
58.7% male
Age
42.8
average years
Country rank
#87
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobiles fans

41.3% are female, 58.7% are male, average age 42.8.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Automobiles audience in Switzerland
MetricValue
Female41.3%
Male58.7%
Average age42.8
Estimated audience size3,035,261
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Automobiles audience in Switzerland
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Automobiles audience comes from Switzerland.

Worldwide audience distribution share by country for Automobiles
CountryShare
United States19.3%
Italy5.1%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobiles audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Automobiles fans by region: top regions in Switzerland
#RegionReachAffinity×
01Neuchatel~100K4.62×
02Vaud~600K3.93×
03Fribourg~200K3.49×
04Valais~300K3.48×
05Jura~50K2.78×
06Canton of Geneva~500K2.59×
07Canton of Nidwalden~10K0.91×
08Canton of Obwalden~10K0.91×
09Uri~9K0.91×
10Appenzell Innerrhoden~4K0.91×
11Appenzell Ausserrhoden~10K0.90×
12Canton of Glarus~10K0.90×
13Schaffhausen~20K0.84×
14Schwyz~40K0.80×
15Canton of Zug~30K0.79×
16Thurgau~60K0.72×
17Graubünden~50K0.71×
18Canton of Bern~200K0.70×
19Solothurn~50K0.67×
20Basel-Landschaft~40K0.63×
21Luzern~80K0.62×
22Basel-City~70K0.60×
23Canton of St. Gallen~90K0.59×
24Ticino~70K0.54×
25Aargau~90K0.50×
26Canton of Zürich~200K0.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobiles audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY0.98×
Urban LifestyleOPEN0.88×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobiles audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
SustainabilityBALANCE0.72×
Social Media UsageJOY0.72×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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