A data profile of the people who buy, follow and care about Automobiles in Indonesia — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 9,049,563 people in Indonesia.
The average Automobiles fan in Indonesia is 36.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Video, TV, Video games, with strongest over-indexing on Video (1.55× the country average).
Demographically, the Automobiles audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Automobiles fan in Indonesia is more male, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Video.
The key figures that characterise the Automobiles profile in Indonesia.
34.5% are female, 65.5% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 36.8 |
| Estimated audience size | 9,049,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Automobiles audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
Where the Automobiles audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~800K | 1.17× | |
| 02 | West Papua | ~30K | 1.16× | |
| 03 | North Kalimantan | ~30K | 1.12× | |
| 04 | North Maluku | ~30K | 1.08× | |
| 05 | Bangka-Belitung Islands | ~50K | 1.06× | |
| 06 | West Sulawesi | ~40K | 1.05× | |
| 07 | Riau Islands | ~100K | 1.04× | |
| 08 | Bali | ~200K | 1.03× | |
| 09 | Papua (province) | ~60K | 1.03× | |
| 10 | Maluku | ~40K | 1.02× | |
| 11 | Lampung | ~200K | 1.01× | |
| 12 | Bengkulu | ~70K | 1.01× | |
| 13 | Gorontalo (disambiguation)(2) | ~40K | 1.01× | |
| 14 | Southeast Sulawesi | ~70K | 0.99× | |
| 15 | Central Kalimantan | ~70K | 0.98× | |
| 16 | North Sulawesi | ~90K | 0.97× | |
| 17 | Central Sulawesi | ~80K | 0.97× | |
| 18 | Jambi | ~100K | 0.96× | |
| 19 | East Nusa Tenggara | ~90K | 0.96× | |
| 20 | South Kalimantan | ~100K | 0.95× | |
| 21 | West Nusa Tenggara | ~100K | 0.95× | |
| 22 | South Sumatra | ~200K | 0.94× | |
| 23 | Special Region of Yogyakarta | ~100K | 0.94× | |
| 24 | West Kalimantan | ~100K | 0.94× | |
| 25 | Aceh | ~100K | 0.94× | |
| 26 | Banten | ~300K | 0.93× | |
| 27 | Riau | ~200K | 0.93× | |
| 28 | West Sumatra | ~100K | 0.93× | |
| 29 | East Kalimantan | ~100K | 0.91× | |
| 30 | South Sulawesi | ~200K | 0.88× | |
| 31 | Central Java | ~700K | 0.85× | |
| 32 | North Sumatra | ~400K | 0.85× | |
| 33 | West Java | ~1M | 0.81× | |
| 34 | East Java | ~800K | 0.79× |
The strongest cross-interests of the Automobiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transport | Cars & Mobility | 1.62× | ||
| 02 | Digital media | Business & Career | 1.61× | ||
| 03 | Motor vehicle | Cars & Mobility | 1.61× | ||
| 04 | Broadcasting | Movies & TV | 1.59× | ||
| 05 | High-definition television | Technology & Electronics | 1.59× | ||
| 06 | Digital television | Movies & TV | 1.58× | ||
| 07 | Video hosting service | Technology & Electronics | 1.58× | ||
| 08 | Slot machine | Games | 1.56× | ||
| 09 | Video | Movies & TV | 1.55× | ||
| 10 | Culture | Literature | 1.54× | ||
| 11 | Filmmaking | Business & Career | 1.54× | ||
| 12 | Pleasure | Politics & Society | 1.54× | ||
| 13 | Video games | Games | 1.53× | ||
| 14 | Crafts | Home & Garden | 1.53× | ||
| 15 | TV | Movies & TV | 1.52× | ||
| 16 | Popular culture | Arts & Culture | 1.52× | ||
| 17 | Art film | Movies & TV | 1.52× | ||
| 18 | Nutrient | Food & Beverages | 1.52× | ||
| 19 | Global Television Network | Movies & TV | 1.52× | ||
| 20 | Projection screen | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Early Adopter Mentality | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Travelling | THRILL | 0.55× | |
| Need for Security | CONSERVATISM | 0.60× |
Automobiles has an estimated audience of 9,049,563 people in Indonesia, concentrated in West Java and Jakarta.
34.5% of Automobiles fans are female, 65.5% are male, with an average age of 36.8 years.
Automobiles fans show strongest brand affinity for Video (1.55×), TV (1.52×), and Video games (1.53×) over the country average.
Automobiles fans in Indonesia are most concentrated in West Java (reach ~1M), Jakarta (reach ~800K), and East Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Automobiles itself, the audience over-indexes on TV (1.52×), Video games (1.53×), Culture (1.54×), and Broadcasting (1.59×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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