Rascasse Audience Intelligence

Nutrient Audience in Indonesia

A data profile of the people who buy, follow and care about Nutrient in Indonesia — modelled from more than twelve digital signal sources. Nutrient has an estimated audience of 3,569,802 people in Indonesia.

#397among Topic in Indonesia
#55in Food & Beverages

The average Nutrient fan in Indonesia is 35.6 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Nutrient profile in Indonesia.

Audience size
3.6M
in Indonesia
Gender
52.0%♀
48.0% male
Age
35.6
average years
Country rank
#535
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nutrient fans

52.0% are female, 48.0% are male, average age 35.6.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Nutrient audience in Indonesia
MetricValue
Female52.0%
Male48.0%
Average age35.6
Estimated audience size3,569,802
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Nutrient audience in Indonesia
Age bracketShare%
16-1920%
20-2930%
30-3925%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Nutrient audience comes from Indonesia.

Worldwide audience distribution share by country for Nutrient
CountryShare
United States24.9%
India5.5%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nutrient audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Nutrient fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Papua~10K1.15×
02West Sulawesi~20K1.12×
03Bangka-Belitung Islands~20K1.08×
04Gorontalo (disambiguation)(2)~20K1.07×
05North Kalimantan~10K1.06×
06North Maluku~10K1.05×
07Papua (province)~20K1.03×
08Maluku~20K1.03×
09Bengkulu~30K1.02×
10Special Region of Yogyakarta~60K1.01×
11Central Sulawesi~30K0.99×
12Bali~70K0.98×
13Southeast Sulawesi~30K0.98×
14East Nusa Tenggara~40K0.97×
15North Sulawesi~40K0.97×
16Central Kalimantan~30K0.97×
17West Kalimantan~50K0.96×
18West Nusa Tenggara~40K0.96×
19Jambi~40K0.96×
20West Sumatra~60K0.95×
21Riau Islands~40K0.95×
22South Sulawesi~100K0.94×
23Aceh~50K0.94×
24South Kalimantan~40K0.94×
25Lampung~70K0.93×
26Banten~100K0.92×
27South Sumatra~80K0.91×
28Riau~80K0.91×
29East Kalimantan~50K0.91×
30Jakarta~300K0.87×
31East Java~300K0.86×
32Central Java~300K0.86×
33North Sumatra~100K0.85×
34West Java~400K0.70×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Nutrient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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