A data profile of the people who buy, follow and care about Transport in Indonesia — modelled from more than twelve digital signal sources. Transport has an estimated audience of 4,438,226 people in Indonesia.
Transport has an estimated audience of 4,438,226 people in Indonesia. 45.3% are female, 54.7% are male, average age 34.2. Top brand affinities: Ligue 1, Automobiles, A.C. Milan, Real Betis, Lottery.
Top brand affinities include Ligue 1, Automobiles, A.C. Milan, with strongest over-indexing on Ligue 1 (2.21× the country average).
Demographically, the Transport audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Transport fan in Indonesia is balanced, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ligue 1.
The key figures that characterise the Transport profile in Indonesia.
45.3% are female, 54.7% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 34.2 |
| Estimated audience size | 4,438,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Transport audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Betis | Sports | 2.46× | ||
| 02 | Lottery | Games | 2.46× | ||
| 03 | Aston Villa F.C. | Sports | 2.46× | ||
| 04 | NASDAQ | Business & Career | 2.46× | ||
| 05 | Athletic Bilbao | Sports | 2.46× | ||
| 06 | Crowdfunding | Business & Career | 2.31× | ||
| 07 | Innovation | Business & Career | 2.29× | ||
| 08 | Ligue 1 | Sports | 2.21× | ||
| 09 | Bicycle | Cars & Mobility | 2.09× | ||
| 10 | City car | Cars & Mobility | 1.96× | ||
| 11 | Activism | Politics & Society | 1.96× | ||
| 12 | Family car | Cars & Mobility | 1.91× | ||
| 13 | Sports betting | Games | 1.81× | ||
| 14 | Tottenham Hotspur F.C. | Sports | 1.78× | ||
| 15 | A.C. Milan | Sports | 1.72× | ||
| 16 | Automobiles | Cars & Mobility | 1.62× | ||
| 17 | Bundesliga | Sports | 1.62× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Serie A | Sports | 1.52× | ||
| 20 | Traveloka | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.51× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Sustainability | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Creativity | OPEN | 0.59× | |
| Price Sensitivity | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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