A data profile of the people who buy, follow and care about Transport in Malaysia — modelled from more than twelve digital signal sources. Transport has an estimated audience of 3,591,482 people in Malaysia.
The average Transport fan in Malaysia is 38.9 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Johor, Kuala Lumpur.
Top brand affinities include YouTube, Energy, Home improvement, with strongest over-indexing on YouTube (1.51× the country average).
Demographically, the Transport audience skews more male with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Transport fan in Malaysia is more male, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for YouTube.
The key figures that characterise the Transport profile in Malaysia.
39.3% are female, 60.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 38.9 |
| Estimated audience size | 3,591,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Transport audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
Where the Transport audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~700K | 1.54× | |
| 02 | Selangor | ~1M | 1.17× | |
| 03 | Perak | ~300K | 1.14× | |
| 04 | Sarawak | ~300K | 1.12× | |
| 05 | Kedah | ~300K | 1.11× | |
| 06 | Penang | ~200K | 1.11× | |
| 07 | Sabah | ~400K | 1.07× | |
| 08 | Negeri Sembilan | ~200K | 1.05× | |
| 09 | Kelantan | ~200K | 1.04× | |
| 10 | Pahang | ~200K | 1.02× | |
| 11 | Kuala Lumpur | ~600K | 0.99× | |
| 12 | Malacca | ~100K | 0.99× | |
| 13 | Terengganu | ~100K | 0.96× | |
| 14 | Labuan | ~30K | 0.92× | |
| 15 | Perlis | ~50K | 0.89× | |
| 16 | Putrajaya | ~20K | 0.85× |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 2.37× | ||
| 02 | Strategy games | Games | 2.34× | ||
| 03 | Breaking news | Movies & TV | 2.15× | ||
| 04 | Air pollution | Health | 2.04× | ||
| 05 | Vehicle insurance | Cars & Mobility | 1.98× | ||
| 06 | Card games | Games | 1.92× | ||
| 07 | Energy | Home & Garden | 1.89× | ||
| 08 | Action games | Games | 1.89× | ||
| 09 | Debit card | Business & Career | 1.85× | ||
| 10 | Property finder | Home & Garden | 1.79× | ||
| 11 | Badminton | Sports | 1.78× | ||
| 12 | Fantasy movies | Movies & TV | 1.66× | ||
| 13 | Documentary movies | Movies & TV | 1.65× | ||
| 14 | Real property | Home & Garden | 1.64× | ||
| 15 | Action movies | Movies & TV | 1.62× | ||
| 16 | Home improvement | Home & Garden | 1.61× | ||
| 17 | Anime movies | Movies & TV | 1.58× | ||
| 18 | Fasting | Health | 1.58× | ||
| 19 | Drama movies | Movies & TV | 1.57× | ||
| 20 | YouTube | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.18× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Risk Appetite | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Transport has an estimated audience of 3,591,482 people in Malaysia, concentrated in Selangor and Johor.
39.3% of Transport fans are female, 60.7% are male, with an average age of 38.9 years.
Transport fans show strongest brand affinity for YouTube (1.51×), Energy (1.89×), and Home improvement (1.61×) over the country average.
Transport fans in Malaysia are most concentrated in Selangor (reach ~1M), Johor (reach ~700K), and Kuala Lumpur (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Transport itself, the audience over-indexes on Energy (1.89×), Home improvement (1.61×), Drama movies (1.57×), and Action movies (1.62×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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