A data profile of the people who buy, follow and care about Action movies in Malaysia — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 3,727,431 people in Malaysia.
The average Action movies fan in Malaysia is 36.6 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, Cinema of Bangladesh, BSN, with strongest over-indexing on Magnum4D (3.57× the country average).
Demographically, the Action movies audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Action movies fan in Malaysia is more male, around 36.6 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Action movies profile in Malaysia.
41.3% are female, 58.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 36.6 |
| Estimated audience size | 3,727,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Action movies audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.17× | |
| 02 | Kelantan | ~200K | 1.17× | |
| 03 | Sabah | ~400K | 1.15× | |
| 04 | Sarawak | ~400K | 1.15× | |
| 05 | Selangor | ~1M | 1.11× | |
| 06 | Terengganu | ~200K | 1.10× | |
| 07 | Perak | ~300K | 1.08× | |
| 08 | Negeri Sembilan | ~200K | 1.08× | |
| 09 | Kedah | ~300K | 1.07× | |
| 10 | Pahang | ~200K | 1.05× | |
| 11 | Johor | ~500K | 1.01× | |
| 12 | Malacca | ~100K | 1.00× | |
| 13 | Perlis | ~50K | 0.93× | |
| 14 | Labuan | ~30K | 0.91× | |
| 15 | Penang | ~200K | 0.87× | |
| 16 | Putrajaya | ~20K | 0.82× |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burmese language | Politics & Society | 5.33× | ||
| 02 | Cinema of Bangladesh | Movies & TV | 4.66× | ||
| 03 | redBus | Travel & Leisure | 4.66× | ||
| 04 | Magnum4D | Games | 3.57× | ||
| 05 | Gold bar | Business & Career | 3.26× | ||
| 06 | India national cricket team | Sports | 3.23× | ||
| 07 | kumpulan wang simpanan pekerja | Business & Career | 2.82× | ||
| 08 | BSN | Health | 2.34× | ||
| 09 | India | Travel & Leisure | 2.25× | ||
| 10 | Viral video | Internet & Social Media | 1.93× | ||
| 11 | Shopping | Shopping | 1.82× | ||
| 12 | Restaurants | Food & Beverages | 1.79× | ||
| 13 | Education | Business & Career | 1.75× | ||
| 14 | Malaysian language | Politics & Society | 1.70× | ||
| 15 | Instant messaging | Internet & Social Media | 1.68× | ||
| 16 | Pets | Pets & Animals | 1.67× | ||
| 17 | Southeast Asia | Travel & Leisure | 1.65× | ||
| 18 | Monarchy | Politics & Society | 1.63× | ||
| 19 | Business | Business & Career | 1.56× | ||
| 20 | Asia | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.33× | |
| Early Adopter Mentality | POWER | 1.98× | |
| Design Affinity | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Career Orientation | POWER | 1.00× | |
| Price Sensitivity | PREMIUM | 1.33× |
Action movies has an estimated audience of 3,727,431 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
41.3% of Action movies fans are female, 58.7% are male, with an average age of 36.6 years.
Action movies fans show strongest brand affinity for Magnum4D (3.57×), Cinema of Bangladesh (4.66×), and BSN (2.34×) over the country average.
Action movies fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~800K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Action movies itself, the audience over-indexes on Cinema of Bangladesh (4.66×), BSN (2.34×), Shopping (1.82×), and Burmese language (5.33×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.