A data profile of the people who buy, follow and care about India in Malaysia — modelled from more than twelve digital signal sources. India has an estimated audience of 4,108,063 people in Malaysia.
The average India fan in Malaysia is 37.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Drama movies, Cooking, with strongest over-indexing on YouTube (2.11× the country average).
Demographically, the India audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical India fan in Malaysia is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
The key figures that characterise the India profile in Malaysia.
48.5% are female, 51.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 37.9 |
| Estimated audience size | 4,108,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide India audience comes from Malaysia.
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
Where the India audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.91× | |
| 02 | Selangor | ~2M | 1.57× | |
| 03 | Johor | ~800K | 1.55× | |
| 04 | Penang | ~400K | 1.55× | |
| 05 | Negeri Sembilan | ~200K | 1.22× | |
| 06 | Perak | ~400K | 1.17× | |
| 07 | Kedah | ~300K | 1.17× | |
| 08 | Pahang | ~200K | 1.06× | |
| 09 | Malacca | ~200K | 1.03× | |
| 10 | Terengganu | ~100K | 0.71× | |
| 11 | Kelantan | ~100K | 0.66× | |
| 12 | Sabah | ~200K | 0.65× | |
| 13 | Sarawak | ~200K | 0.61× | |
| 14 | Perlis | ~30K | 0.54× | |
| 15 | Labuan | ~20K | 0.54× | |
| 16 | Putrajaya | ~10K | 0.52× |
The strongest cross-interests of the India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bollywood movies | Movies & TV | 2.51× | ||
| 02 | Breaking news | Movies & TV | 2.51× | ||
| 03 | Drama movies | Movies & TV | 2.42× | ||
| 04 | Documentary movies | Movies & TV | 2.35× | ||
| 05 | Action movies | Movies & TV | 2.25× | ||
| 06 | Energy | Home & Garden | 2.18× | ||
| 07 | YouTube | Movies & TV | 2.11× | ||
| 08 | Horror movies | Movies & TV | 2.09× | ||
| 09 | Religion | Business & Career | 2.05× | ||
| 10 | Pop music | Music & Radio | 1.99× | ||
| 11 | Comedy movies | Movies & TV | 1.97× | ||
| 12 | Home improvement | Home & Garden | 1.89× | ||
| 13 | Fast food | Food & Beverages | 1.86× | ||
| 14 | Rock music | Music & Radio | 1.86× | ||
| 15 | Coupons | Shopping | 1.83× | ||
| 16 | Cooking | Food & Beverages | 1.82× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.70× | ||
| 18 | Soccer | Sports | 1.67× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.51× | ||
| 20 | Shopping malls | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Spirituality | BALANCE | 1.37× | |
| Sustainability | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.66× | |
| Pet Ownership | JOY | 0.88× | |
| Family Orientation | CONSERVATISM | 0.88× |
India has an estimated audience of 4,108,063 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.5% of India fans are female, 51.5% are male, with an average age of 37.9 years.
India fans show strongest brand affinity for YouTube (2.11×), Drama movies (2.42×), and Cooking (1.82×) over the country average.
India fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond India itself, the audience over-indexes on Drama movies (2.42×), Cooking (1.82×), Religion (2.05×), and Energy (2.18×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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