Rascasse Audience Intelligence

Travel & Leisure audiences in Malaysia

The strongest Travel & Leisure audiences in Malaysia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Travel & Leisure audiences ranked 21categories in Malaysia 2026data year
Section 01

Top Travel & Leisure audiences

The strongest Travel & Leisure audiences in Malaysia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Travel & Leisure in Malaysia — full ranking

  1. Kuala Lumpur7.7M
  2. Malaysia7.6M
  3. Southeast Asia7.5M
  4. Asia7.5M
  5. Singapore6.6M
  6. Indonesia6.4M
  7. Putrajaya5.7M
  8. Peninsular Malaysia5.4M
  9. Hotels5.4M
  10. Leisure5.2M
  11. AirAsia5.1M
  12. States and federal territories of Malaysia5M
  13. Thailand4.7M
  14. Bangladesh4.5M
  15. Japan4.5M
  16. Malaysia Airlines4.1M
  17. India4.1M
  18. Selangor4.1M
  19. Johor4M
  20. China4M
  21. Holiday3.9M
  22. Philippines3.7M
  23. Johor Bahru3.7M
  24. Nepal3.6M
  25. Vacations3.6M
  26. South Korea3.6M
  27. Village3.4M
  28. Petaling Jaya3.4M
  29. Shah Alam3.3M
  30. Hong Kong3.3M
  31. Vietnam3.2M
  32. Taiwan3.1M
  33. Country3.1M
  34. South Asia3.1M
  35. Perak3M
  36. Korea2.9M
  37. Pahang2.9M
  38. Maritime Southeast Asia2.9M
  39. Pacific Ocean2.9M
  40. Pakistan2.9M
  41. Earth2.8M
  42. Beaches2.8M
  43. Malacca2.8M
  44. Play (activity)2.8M
  45. Klang Valley2.8M
  46. Rings of Saturn2.7M
  47. Bangkok2.7M
  48. Air travel2.6M
  49. Australia2.6M
  50. Bars2.6M