A data profile of the people who buy, follow and care about Peninsular Malaysia in Malaysia — modelled from more than twelve digital signal sources. Peninsular Malaysia has an estimated audience of 5,442,991 people in Malaysia.
The average Peninsular Malaysia fan in Malaysia is 39.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Cooking, Public bank, with strongest over-indexing on YouTube (1.57× the country average).
Demographically, the Peninsular Malaysia audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Peninsular Malaysia fan in Malaysia is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
The key figures that characterise the Peninsular Malaysia profile in Malaysia.
50.9% are female, 49.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 39.0 |
| Estimated audience size | 5,442,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Peninsular Malaysia audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 40.2% |
| Singapore | 21.5% |
| Indonesia | 4.6% |
Where the Peninsular Malaysia audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2M | 1.43× | |
| 02 | Kuala Lumpur | ~1.5M | 1.33× | |
| 03 | Penang | ~400K | 1.17× | |
| 04 | Johor | ~800K | 1.16× | |
| 05 | Sarawak | ~500K | 1.11× | |
| 06 | Perak | ~500K | 1.07× | |
| 07 | Pahang | ~300K | 1.04× | |
| 08 | Sabah | ~500K | 1.00× | |
| 09 | Kedah | ~400K | 1.00× | |
| 10 | Malacca | ~200K | 1.00× | |
| 11 | Negeri Sembilan | ~300K | 0.96× | |
| 12 | Terengganu | ~200K | 0.95× | |
| 13 | Kelantan | ~200K | 0.88× | |
| 14 | Labuan | ~40K | 0.80× | |
| 15 | Perlis | ~60K | 0.74× | |
| 16 | Putrajaya | ~20K | 0.73× |
The strongest cross-interests of the Peninsular Malaysia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy | Home & Garden | 1.89× | ||
| 02 | Veganism | Food & Beverages | 1.89× | ||
| 03 | Herbalism | Health | 1.89× | ||
| 04 | Fantasy movies | Movies & TV | 1.84× | ||
| 05 | Documentary movies | Movies & TV | 1.83× | ||
| 06 | Badminton | Sports | 1.79× | ||
| 07 | Home improvement | Home & Garden | 1.74× | ||
| 08 | Drama movies | Movies & TV | 1.70× | ||
| 09 | Home Appliances | Home & Garden | 1.69× | ||
| 10 | Coupons | Shopping | 1.66× | ||
| 11 | Heavy metal music | Music & Radio | 1.62× | ||
| 12 | Cooking | Food & Beverages | 1.61× | ||
| 13 | Public bank | Business & Career | 1.61× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.61× | ||
| 15 | YouTube | Movies & TV | 1.57× | ||
| 16 | Anime movies | Movies & TV | 1.57× | ||
| 17 | Horror movies | Movies & TV | 1.57× | ||
| 18 | Action movies | Movies & TV | 1.56× | ||
| 19 | Fast food | Food & Beverages | 1.55× | ||
| 20 | Handbags | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Healthy Lifestyle | BALANCE | 1.46× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.95× | |
| Individualism | JOY | 0.96× |
Peninsular Malaysia has an estimated audience of 5,442,991 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.9% of Peninsular Malaysia fans are female, 49.1% are male, with an average age of 39.0 years.
Peninsular Malaysia fans show strongest brand affinity for YouTube (1.57×), Cooking (1.61×), and Public bank (1.61×) over the country average.
Peninsular Malaysia fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Peninsular Malaysia itself, the audience over-indexes on Cooking (1.61×), Public bank (1.61×), Energy (1.89×), and Home improvement (1.74×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Peninsular Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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