A data profile of the people who buy, follow and care about Kuala Lumpur in Malaysia — modelled from more than twelve digital signal sources. Kuala Lumpur has an estimated audience of 7,701,838 people in Malaysia.
The average Kuala Lumpur fan in Malaysia is 38.4 years old, balanced, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Johor.
Demographically, the Kuala Lumpur audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Individualism, Travelling.
The key figures that characterise the Kuala Lumpur profile in Malaysia.
50.4% are female, 49.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.4 |
| Estimated audience size | 7,701,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Kuala Lumpur audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 26.3% |
| Indonesia | 11.3% |
| United States | 7.1% |
Where the Kuala Lumpur audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~3M | 2.16× | |
| 02 | Pahang | ~500K | 1.40× | |
| 03 | Selangor | ~3M | 1.31× | |
| 04 | Perak | ~800K | 1.26× | |
| 05 | Negeri Sembilan | ~400K | 1.14× | |
| 06 | Malacca | ~300K | 1.06× | |
| 07 | Penang | ~500K | 1.02× | |
| 08 | Kedah | ~500K | 0.99× | |
| 09 | Johor | ~1M | 0.98× | |
| 10 | Terengganu | ~300K | 0.90× | |
| 11 | Kelantan | ~300K | 0.89× | |
| 12 | Putrajaya | ~30K | 0.80× | |
| 13 | Sarawak | ~400K | 0.70× | |
| 14 | Perlis | ~70K | 0.61× | |
| 15 | Sabah | ~400K | 0.59× | |
| 16 | Labuan | ~40K | 0.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.83× | |
| Travelling | THRILL | 0.80× | |
| Urban Lifestyle | OPEN | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.47× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Kuala Lumpur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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