A data profile of the people who buy, follow and care about Bangkok in Malaysia — modelled from more than twelve digital signal sources. Bangkok has an estimated audience of 2,688,317 people in Malaysia.
The average Bangkok fan in Malaysia is 36.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Korean Series, Thai language, Burmese language, with strongest over-indexing on Korean Series (6.1× the country average).
Demographically, the Bangkok audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bangkok fan in Malaysia is balanced, around 36.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Korean Series.
The key figures that characterise the Bangkok profile in Malaysia.
54.3% are female, 45.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 36.6 |
| Estimated audience size | 2,688,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Bangkok audience comes from Malaysia.
| Country | Share |
|---|---|
| China | 16.0% |
| Thailand | 10.4% |
| Japan | 7.0% |
Where the Bangkok audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~300K | 2.09× | |
| 02 | Kuala Lumpur | ~900K | 1.80× | |
| 03 | Selangor | ~1.5M | 1.66× | |
| 04 | Kedah | ~200K | 1.15× | |
| 05 | Johor | ~400K | 1.13× | |
| 06 | Perak | ~200K | 0.99× | |
| 07 | Malacca | ~90K | 0.93× | |
| 08 | Sarawak | ~200K | 0.91× | |
| 09 | Negeri Sembilan | ~100K | 0.91× | |
| 10 | Pahang | ~100K | 0.80× | |
| 11 | Perlis | ~30K | 0.79× | |
| 12 | Kelantan | ~100K | 0.78× | |
| 13 | Labuan | ~20K | 0.78× | |
| 14 | Putrajaya | ~10K | 0.75× | |
| 15 | Sabah | ~200K | 0.68× | |
| 16 | Terengganu | ~80K | 0.68× |
The strongest cross-interests of the Bangkok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siam Paragon | Shopping | 8.33× | ||
| 02 | Korean Series | Movies & TV | 6.10× | ||
| 03 | Baccarat | Games | 3.15× | ||
| 04 | Thai language | Politics & Society | 2.88× | ||
| 05 | Burmese language | Politics & Society | 2.83× | ||
| 06 | Central Thailand | Travel & Leisure | 2.71× | ||
| 07 | Myanmar national football team | Sports | 2.62× | ||
| 08 | Creative Commons | Technology & Electronics | 1.98× | ||
| 09 | Yangon | Travel & Leisure | 1.85× | ||
| 10 | Lao language | Politics & Society | 1.85× | ||
| 11 | Kapampangan language | Politics & Society | 1.85× | ||
| 12 | Cebuano language | Politics & Society | 1.80× | ||
| 13 | Planned maintenance | Business & Career | 1.79× | ||
| 14 | Denpasar | Travel & Leisure | 1.72× | ||
| 15 | Indian Ocean | Travel & Leisure | 1.71× | ||
| 16 | Quezon City | Travel & Leisure | 1.68× | ||
| 17 | Gulf of Thailand | Travel & Leisure | 1.62× | ||
| 18 | Hanoi | Travel & Leisure | 1.60× | ||
| 19 | Tagalog language | Politics & Society | 1.54× | ||
| 20 | Projection screen | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.77× | |
| Sustainability | BALANCE | 1.74× | |
| Family Orientation | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Travelling | THRILL | 0.75× | |
| Individualism | JOY | 0.84× |
Bangkok has an estimated audience of 2,688,317 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.3% of Bangkok fans are female, 45.7% are male, with an average age of 36.6 years.
Bangkok fans show strongest brand affinity for Korean Series (6.1×), Thai language (2.88×), and Burmese language (2.83×) over the country average.
Bangkok fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bangkok itself, the audience over-indexes on Thai language (2.88×), Burmese language (2.83×), Central Thailand (2.71×), and Creative Commons (1.98×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Bangkok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.