Rascasse Audience Intelligence

Bangkok Audience in Indonesia

A data profile of the people who buy, follow and care about Bangkok in Indonesia — modelled from more than twelve digital signal sources. Bangkok has an estimated audience of 3,163,422 people in Indonesia.

#9among City in Indonesia
#38among POI in Indonesia
#54in Travel & Leisure

The average Bangkok fan in Indonesia is 33.2 years old, balanced, and lives primarily in East Kalimantan.

The audience is concentrated in East Kalimantan, West Java, East Java.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Bangkok profile in Indonesia.

Audience size
3.2M
in Indonesia
Gender
52.5%♀
47.5% male
Age
33.2
average years
Country rank
#639
POI in Indonesia
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bangkok fans

52.5% are female, 47.5% are male, average age 33.2.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Bangkok audience in Indonesia
MetricValue
Female52.5%
Male47.5%
Average age33.2
Estimated audience size3,163,422
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Bangkok audience in Indonesia
Age bracketShare%
16-1927%
20-2934%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Bangkok audience comes from Indonesia.

Worldwide audience distribution share by country for Bangkok
CountryShare
China16.0%
Thailand10.4%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bangkok audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Bangkok fans by region: top regions in Indonesia
#RegionReachAffinity×
01East Kalimantan~500K10.69×
02Bali~100K1.67×
03Riau Islands~40K1.06×
04Jakarta~300K1.05×
05Aceh~40K0.94×
06Central Kalimantan~20K0.92×
07North Kalimantan~9K0.91×
08East Java~300K0.88×
09West Papua~9K0.86×
10Bangka-Belitung Islands~10K0.85×
11North Maluku~9K0.85×
12South Kalimantan~30K0.83×
13West Nusa Tenggara~30K0.82×
14West Sulawesi~10K0.81×
15North Sumatra~100K0.80×
16Jambi~30K0.80×
17Banten~100K0.77×
18Gorontalo (disambiguation)(2)~10K0.77×
19Riau~60K0.76×
20West Kalimantan~30K0.75×
21North Sulawesi~30K0.74×
22Bengkulu~20K0.74×
23Papua (province)~10K0.74×
24Maluku~10K0.73×
25South Sumatra~50K0.71×
26Central Sulawesi~20K0.70×
27Southeast Sulawesi~20K0.70×
28Special Region of Yogyakarta~30K0.65×
29East Nusa Tenggara~20K0.65×
30West Java~300K0.63×
31Central Java~200K0.62×
32South Sulawesi~60K0.60×
33West Sumatra~30K0.60×
34Lampung~40K0.59×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Bangkok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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