A data profile of the people who buy, follow and care about Seoul in Indonesia — modelled from more than twelve digital signal sources. Seoul has an estimated audience of 6,113,652 people in Indonesia.
Seoul has an estimated audience of 6,113,652 people in Indonesia. 57.7% are female, 42.3% are male, average age 32.1. Top brand affinities: Kebaya, Traveloka, FamilyMart, Astro (Malaysian satellite television), Allkpop.
Top brand affinities include Kebaya, Traveloka, FamilyMart, with strongest over-indexing on Kebaya (1.83× the country average).
Demographically, the Seoul audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Seoul fan in Indonesia is more female, around 32.1 years old, with strong Career Orientation tendencies and a notable affinity for Kebaya.
The key figures that characterise the Seoul profile in Indonesia.
57.7% are female, 42.3% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 32.1 |
| Estimated audience size | 6,113,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Seoul audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 19.8% |
| Japan | 13.3% |
| United States | 8.8% |
The strongest cross-interests of the Seoul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 2.62× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 2.15× | ||
| 03 | Digital art | Arts & Culture | 2.15× | ||
| 04 | 7-Eleven | Shopping | 2.12× | ||
| 05 | FamilyMart | Shopping | 2.01× | ||
| 06 | Maybank | Business & Career | 1.96× | ||
| 07 | CIMB | Business & Career | 1.94× | ||
| 08 | Kebaya | Fashion & Accessoires | 1.83× | ||
| 09 | Scholarship | Kids & Family | 1.82× | ||
| 10 | Allkpop | Music & Radio | 1.81× | ||
| 11 | Traveloka | Travel & Leisure | 1.73× | ||
| 12 | GitHub | Internet & Social Media | 1.68× | ||
| 13 | Garuda Indonesia | Travel & Leisure | 1.66× | ||
| 14 | NASDAQ | Business & Career | 1.64× | ||
| 15 | Fast fashion | Fashion & Accessoires | 1.62× | ||
| 16 | Self-love | Health | 1.61× | ||
| 17 | OPPO | Technology & Electronics | 1.58× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.53× | ||
| 19 | Scooters | Cars & Mobility | 1.51× | ||
| 20 | Ultimate Fighting Championship | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.23× | |
| Extroversion | THRILL | 1.16× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.78× | |
| Community Orientation | OPEN | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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