A data profile of the people who buy, follow and care about Surabaya in Indonesia — modelled from more than twelve digital signal sources. Surabaya has an estimated audience of 6,853,445 people in Indonesia.
Surabaya has an estimated audience of 6,853,445 people in Indonesia. 51.9% are female, 48.1% are male, average age 33.0. Top brand affinities: Traveloka, Kebaya, FamilyMart, Allkpop, Astro (Malaysian satellite television).
Top brand affinities include Traveloka, Kebaya, FamilyMart, with strongest over-indexing on Traveloka (1.97× the country average).
Demographically, the Surabaya audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Surabaya fan in Indonesia is balanced, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Traveloka.
The key figures that characterise the Surabaya profile in Indonesia.
51.9% are female, 48.1% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 33.0 |
| Estimated audience size | 6,853,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Surabaya audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 36.1% |
| Philippines | 8.0% |
| Japan | 6.9% |
The strongest cross-interests of the Surabaya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blood donation | Health | 1.99× | ||
| 02 | Traveloka | Travel & Leisure | 1.97× | ||
| 03 | Longchamp | Fashion & Accessoires | 1.93× | ||
| 04 | 7-Eleven | Shopping | 1.91× | ||
| 05 | Astro (Malaysian satellite television) | Movies & TV | 1.85× | ||
| 06 | FamilyMart | Shopping | 1.80× | ||
| 07 | Brazil national football team | Sports | 1.77× | ||
| 08 | Sewing machine | Home & Garden | 1.73× | ||
| 09 | Digital art | Arts & Culture | 1.72× | ||
| 10 | Allkpop | Music & Radio | 1.71× | ||
| 11 | Maybank | Business & Career | 1.71× | ||
| 12 | CIMB | Business & Career | 1.70× | ||
| 13 | Scholarship | Kids & Family | 1.67× | ||
| 14 | Michael Jackson | Music & Radio | 1.67× | ||
| 15 | Female entrepreneur | Business & Career | 1.65× | ||
| 16 | Garuda Indonesia | Travel & Leisure | 1.57× | ||
| 17 | Self-love | Health | 1.57× | ||
| 18 | Primary school | Kids & Family | 1.56× | ||
| 19 | GitHub | Internet & Social Media | 1.55× | ||
| 20 | Kebaya | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.19× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Surabaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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