A data profile of the people who buy, follow and care about Bandung in Indonesia — modelled from more than twelve digital signal sources. Bandung has an estimated audience of 8,038,584 people in Indonesia.
Bandung has an estimated audience of 8,038,584 people in Indonesia. 53.0% are female, 47.0% are male, average age 32.4. Top brand affinities: Traveloka, Kebaya, Allkpop, FamilyMart, Scooters.
Top brand affinities include Traveloka, Kebaya, Allkpop, with strongest over-indexing on Traveloka (1.9× the country average).
Demographically, the Bandung audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Bandung fan in Indonesia is balanced, around 32.4 years old, with strong Career Orientation tendencies and a notable affinity for Traveloka.
The key figures that characterise the Bandung profile in Indonesia.
53.0% are female, 47.0% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 32.4 |
| Estimated audience size | 8,038,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Bandung audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 28.7% |
| Japan | 11.9% |
| United States | 6.9% |
The strongest cross-interests of the Bandung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital art | Arts & Culture | 2.06× | ||
| 02 | Allkpop | Music & Radio | 2.04× | ||
| 03 | CIMB | Business & Career | 1.98× | ||
| 04 | Sewing machine | Home & Garden | 1.96× | ||
| 05 | Longchamp | Fashion & Accessoires | 1.95× | ||
| 06 | 7-Eleven | Shopping | 1.93× | ||
| 07 | Traveloka | Travel & Leisure | 1.90× | ||
| 08 | Astro (Malaysian satellite television) | Movies & TV | 1.88× | ||
| 09 | Kebaya | Fashion & Accessoires | 1.87× | ||
| 10 | FamilyMart | Shopping | 1.83× | ||
| 11 | Scholarship | Kids & Family | 1.83× | ||
| 12 | Primary school | Kids & Family | 1.74× | ||
| 13 | Garuda Indonesia | Travel & Leisure | 1.73× | ||
| 14 | Maybank | Business & Career | 1.73× | ||
| 15 | GitHub | Internet & Social Media | 1.70× | ||
| 16 | Brazil national football team | Sports | 1.69× | ||
| 17 | Scooters | Cars & Mobility | 1.63× | ||
| 18 | Self-love | Health | 1.63× | ||
| 19 | Powdered milk | Kids & Family | 1.56× | ||
| 20 | Fast fashion | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Sustainability | BALANCE | 1.13× | |
| Convenience Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.88× | |
| Community Orientation | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bandung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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