A data profile of the people who buy, follow and care about Scooters in Indonesia — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 3,573,957 people in Indonesia.
The average Scooters fan in Indonesia is 34.1 years old, more male, and lives primarily in Bali.
The audience is concentrated in Bali, West Java, Jakarta.
Top brand affinities include Real Madrid C.F., Persib Bandung, Jakarta, with strongest over-indexing on Real Madrid C.F. (1.57× the country average).
Demographically, the Scooters audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Scooters fan in Indonesia is more male, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Scooters profile in Indonesia.
42.6% are female, 57.4% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 34.1 |
| Estimated audience size | 3,573,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Scooters audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.2% |
| Italy | 5.7% |
Where the Scooters audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~500K | 6.72× | |
| 02 | West Nusa Tenggara | ~200K | 4.51× | |
| 03 | East Nusa Tenggara | ~60K | 1.59× | |
| 04 | Special Region of Yogyakarta | ~70K | 1.25× | |
| 05 | Jakarta | ~300K | 1.12× | |
| 06 | Banten | ~100K | 0.96× | |
| 07 | West Papua | ~10K | 0.94× | |
| 08 | Central Kalimantan | ~30K | 0.93× | |
| 09 | West Sulawesi | ~10K | 0.92× | |
| 10 | Southeast Sulawesi | ~20K | 0.90× | |
| 11 | Bangka-Belitung Islands | ~20K | 0.90× | |
| 12 | Gorontalo (disambiguation)(2) | ~10K | 0.90× | |
| 13 | North Kalimantan | ~10K | 0.90× | |
| 14 | Riau Islands | ~30K | 0.89× | |
| 15 | North Maluku | ~10K | 0.88× | |
| 16 | North Sumatra | ~100K | 0.87× | |
| 17 | South Kalimantan | ~40K | 0.86× | |
| 18 | Papua (province) | ~20K | 0.86× | |
| 19 | Maluku | ~10K | 0.86× | |
| 20 | Bengkulu | ~20K | 0.84× | |
| 21 | East Kalimantan | ~50K | 0.83× | |
| 22 | North Sulawesi | ~30K | 0.82× | |
| 23 | Jambi | ~30K | 0.79× | |
| 24 | Central Sulawesi | ~30K | 0.79× | |
| 25 | East Java | ~300K | 0.76× | |
| 26 | West Java | ~400K | 0.75× | |
| 27 | South Sulawesi | ~80K | 0.75× | |
| 28 | West Kalimantan | ~40K | 0.75× | |
| 29 | Riau | ~60K | 0.74× | |
| 30 | Central Java | ~200K | 0.73× | |
| 31 | West Sumatra | ~40K | 0.73× | |
| 32 | Aceh | ~30K | 0.72× | |
| 33 | Lampung | ~50K | 0.68× | |
| 34 | South Sumatra | ~60K | 0.67× |
The strongest cross-interests of the Scooters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tokopedia | Shopping | 1.66× | ||
| 02 | Bandung | Travel & Leisure | 1.63× | ||
| 03 | Snack food | Food & Beverages | 1.59× | ||
| 04 | FC Barcelona | Sports | 1.58× | ||
| 05 | Horror movies | Movies & TV | 1.58× | ||
| 06 | Thriller movies | Movies & TV | 1.58× | ||
| 07 | Real Madrid C.F. | Sports | 1.57× | ||
| 08 | Reseller | Shopping | 1.57× | ||
| 09 | Manchester United F.C. | Sports | 1.56× | ||
| 10 | Vehicles | Cars & Mobility | 1.56× | ||
| 11 | Women's clothing | Fashion & Accessoires | 1.56× | ||
| 12 | Bali | Travel & Leisure | 1.56× | ||
| 13 | Wholesale | Fashion & Accessoires | 1.56× | ||
| 14 | Persija Jakarta | Sports | 1.54× | ||
| 15 | Persib Bandung | Sports | 1.52× | ||
| 16 | Jakarta | Travel & Leisure | 1.52× | ||
| 17 | Cuisine | Food & Beverages | 1.52× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Trousers | Fashion & Accessoires | 1.51× | ||
| 20 | Korean drama | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.54× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.09× | |
| Travelling | THRILL | 1.10× | |
| Tradition | CONSERVATISM | 1.10× |
Scooters has an estimated audience of 3,573,957 people in Indonesia, concentrated in Bali and West Java.
42.6% of Scooters fans are female, 57.4% are male, with an average age of 34.1 years.
Scooters fans show strongest brand affinity for Real Madrid C.F. (1.57×), Persib Bandung (1.52×), and Jakarta (1.52×) over the country average.
Scooters fans in Indonesia are most concentrated in Bali (reach ~500K), West Java (reach ~400K), and Jakarta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Scooters itself, the audience over-indexes on Persib Bandung (1.52×), Jakarta (1.52×), Manchester United F.C. (1.56×), and Vehicles (1.56×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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