Rascasse Audience Intelligence

Wholesale Audience in Indonesia

A data profile of the people who buy, follow and care about Wholesale in Indonesia — modelled from more than twelve digital signal sources. Wholesale has an estimated audience of 6,993,389 people in Indonesia.

#124among Topic in Indonesia
#10in Fashion & Accessoires

The average Wholesale fan in Indonesia is 34.0 years old, more female, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, East Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Wholesale profile in Indonesia.

Audience size
7M
in Indonesia
Gender
56.9%♀
43.1% male
Age
34.0
average years
Country rank
#174
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wholesale fans

56.9% are female, 43.1% are male, average age 34.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Wholesale audience in Indonesia
MetricValue
Female56.9%
Male43.1%
Average age34.0
Estimated audience size6,993,389
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Wholesale audience in Indonesia
Age bracketShare%
16-1923%
20-2934%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Wholesale audience comes from Indonesia.

Worldwide audience distribution share by country for Wholesale
CountryShare
United States10.8%
Brazil8.5%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wholesale audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Wholesale fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~300K1.91×
02Jakarta~1M1.79×
03Banten~300K1.18×
04Special Region of Yogyakarta~100K1.11×
05West Papua~20K1.09×
06West Sulawesi~30K1.05×
07North Kalimantan~20K1.04×
08North Maluku~20K1.03×
09Papua (province)~40K1.02×
10Bangka-Belitung Islands~40K1.02×
11North Sulawesi~80K1.01×
12Riau Islands~80K1.01×
13Maluku~30K1.01×
14South Kalimantan~90K1.00×
15Bengkulu~60K0.99×
16Gorontalo (disambiguation)(2)~30K0.99×
17West Nusa Tenggara~80K0.97×
18Central Sulawesi~60K0.96×
19Southeast Sulawesi~50K0.96×
20Jambi~80K0.95×
21Central Kalimantan~50K0.95×
22South Sumatra~200K0.94×
23East Kalimantan~100K0.94×
24East Nusa Tenggara~70K0.94×
25West Kalimantan~90K0.93×
26Aceh~90K0.92×
27Riau~200K0.91×
28West Sumatra~100K0.91×
29West Java~1M0.90×
30East Java~700K0.90×
31Central Java~600K0.90×
32Lampung~100K0.90×
33South Sulawesi~200K0.89×
34North Sumatra~300K0.88×
Appendix

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More Fashion & Accessoires audiences in Indonesia

See Wholesale audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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