Rascasse Audience Intelligence

Wholesale Audience in Portugal

A data profile of the people who buy, follow and care about Wholesale in Portugal — modelled from more than twelve digital signal sources. Wholesale has an estimated audience of 1,621,961 people in Portugal.

#440among Topic in Portugal#36in Fashion & Accessoires

The average Wholesale fan in Portugal is 42.7 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Wholesale profile in Portugal.

Audience size
1.6M
in Portugal
Gender
63.0%♀
37.0% male
Age
42.7
average years
Country rank
#573
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wholesale fans

63.0% are female, 37.0% are male, average age 42.7.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Wholesale audience in Portugal
MetricValue
Female63.0%
Male37.0%
Average age42.7
Estimated audience size1,621,961
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Wholesale audience in Portugal
Age bracketShare%
16-1912%
20-2917%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Wholesale audience comes from Portugal.

Worldwide audience distribution share by country for Wholesale
CountryShare
United States10.8%
Brazil8.5%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wholesale audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Wholesale fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~600K1.30×
02Braga District~200K1.06×
03Bragança District~20K1.04×
04Portalegre District~20K1.04×
05Guarda District~20K1.03×
06Porto District~400K1.02×
07Santarém District~80K1.02×
08Beja District~30K1.02×
09Setúbal District~200K1.01×
10Faro District~100K1.00×
11Vila Real District~30K1.00×
12Évora District~30K1.00×
13Castelo Branco District~30K0.99×
14Leiria District~90K0.98×
15Coimbra District~80K0.98×
16Viseu District~50K0.97×
17Azores~40K0.97×
18Viana do Castelo District~40K0.97×
19Aveiro District~100K0.96×
20Madeira~50K0.95×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Portugal

See Wholesale audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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