A data profile of the people who buy, follow and care about Jakarta in Indonesia — modelled from more than twelve digital signal sources. Jakarta has an estimated audience of 15,204,622 people in Indonesia.
Jakarta has an estimated audience of 15,204,622 people in Indonesia. 50.0% are female, 50.0% are male, average age 34.1. Top brand affinities: Traveloka, Kebaya, Business class, Allkpop, Scooters.
Top brand affinities include Traveloka, Kebaya, Business class, with strongest over-indexing on Traveloka (1.52× the country average).
Demographically, the Jakarta audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Jakarta fan in Indonesia is balanced, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Traveloka.
The key figures that characterise the Jakarta profile in Indonesia.
50.0% are female, 50.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 34.1 |
| Estimated audience size | 15,204,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Jakarta audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 34.7% |
| Japan | 9.9% |
| United States | 5.9% |
The strongest cross-interests of the Jakarta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital art | Arts & Culture | 1.83× | ||
| 02 | Allkpop | Music & Radio | 1.81× | ||
| 03 | GitHub | Internet & Social Media | 1.59× | ||
| 04 | Garuda Indonesia | Travel & Leisure | 1.58× | ||
| 05 | Self-love | Health | 1.58× | ||
| 06 | Traveloka | Travel & Leisure | 1.52× | ||
| 07 | Kebaya | Fashion & Accessoires | 1.52× | ||
| 08 | Business class | Travel & Leisure | 1.52× | ||
| 09 | Scooters | Cars & Mobility | 1.52× | ||
| 10 | FamilyMart | Shopping | 1.52× | ||
| 11 | Department store | Shopping | 1.52× | ||
| 12 | Astro (Malaysian satellite television) | Movies & TV | 1.52× | ||
| 13 | Radio | Technology & Electronics | 1.52× | ||
| 14 | Lottery | Games | 1.52× | ||
| 15 | Scholarship | Kids & Family | 1.52× | ||
| 16 | Innovation | Business & Career | 1.52× | ||
| 17 | Tottenham Hotspur F.C. | Sports | 1.52× | ||
| 18 | Maybank | Business & Career | 1.52× | ||
| 19 | NASDAQ | Business & Career | 1.52× | ||
| 20 | romantic comedies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Mindfulness | BALANCE | 0.92× | |
| Early Adopter Mentality | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Jakarta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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