Rascasse Audience Intelligence

Hong Kong Audience in Indonesia

A data profile of the people who buy, follow and care about Hong Kong in Indonesia — modelled from more than twelve digital signal sources. Hong Kong has an estimated audience of 3,323,711 people in Indonesia.

#6among City in Indonesia
#34among POI in Indonesia
#48in Travel & Leisure

The average Hong Kong fan in Indonesia is 34.9 years old, balanced, and lives primarily in North Sumatra.

The audience is concentrated in North Sumatra, Central Java, East Java.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Hong Kong profile in Indonesia.

Audience size
3.3M
in Indonesia
Gender
48.2%♀
51.8% male
Age
34.9
average years
Country rank
#591
POI in Indonesia
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hong Kong fans

48.2% are female, 51.8% are male, average age 34.9.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Hong Kong audience in Indonesia
MetricValue
Female48.2%
Male51.8%
Average age34.9
Estimated audience size3,323,711
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Hong Kong audience in Indonesia
Age bracketShare%
16-1926%
20-2928%
30-3920%
40-4915%
50+12%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Hong Kong audience comes from Indonesia.

Worldwide audience distribution share by country for Hong Kong
CountryShare
China24.7%
Japan9.1%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hong Kong audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Hong Kong fans by region: top regions in Indonesia
#RegionReachAffinity×
01North Sumatra~900K5.66×
02Riau~200K2.13×
03Maluku~20K1.59×
04Central Java~400K1.30×
05West Kalimantan~60K1.28×
06West Papua~10K1.27×
07West Sulawesi~20K1.20×
08Papua (province)~20K1.13×
09North Maluku~10K1.05×
10Riau Islands~40K1.03×
11Gorontalo (disambiguation)(2)~10K1.01×
12Bali~60K0.95×
13Jambi~30K0.92×
14West Sumatra~50K0.91×
15South Sulawesi~80K0.85×
16Bengkulu~20K0.80×
17North Kalimantan~8K0.80×
18South Sumatra~60K0.79×
19Aceh~30K0.77×
20Central Kalimantan~20K0.76×
21Special Region of Yogyakarta~40K0.75×
22East Java~300K0.72×
23North Sulawesi~30K0.71×
24Central Sulawesi~20K0.70×
25Bangka-Belitung Islands~10K0.66×
26Jakarta~200K0.63×
27South Kalimantan~30K0.60×
28Lampung~40K0.59×
29Southeast Sulawesi~10K0.57×
30East Nusa Tenggara~20K0.55×
31East Kalimantan~30K0.52×
32West Nusa Tenggara~20K0.52×
33Banten~70K0.49×
34West Java~200K0.45×
Appendix

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See Hong Kong audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Hong Kong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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