A data profile of the people who buy, follow and care about Medan in Indonesia — modelled from more than twelve digital signal sources. Medan has an estimated audience of 6,754,370 people in Indonesia.
Medan has an estimated audience of 6,754,370 people in Indonesia. 52.1% are female, 47.9% are male, average age 33.1. Top brand affinities: Traveloka, Kebaya, FamilyMart, Astro (Malaysian satellite television), Allkpop.
Top brand affinities include Traveloka, Kebaya, FamilyMart, with strongest over-indexing on Traveloka (2.27× the country average).
Demographically, the Medan audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical Medan fan in Indonesia is balanced, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Traveloka.
The key figures that characterise the Medan profile in Indonesia.
52.1% are female, 47.9% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 33.1 |
| Estimated audience size | 6,754,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
The strongest cross-interests of the Medan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traveloka | Travel & Leisure | 2.27× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 2.23× | ||
| 03 | Longchamp | Fashion & Accessoires | 2.20× | ||
| 04 | Udemy | Business & Career | 2.15× | ||
| 05 | Sewing machine | Home & Garden | 2.11× | ||
| 06 | 7-Eleven | Shopping | 2.10× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 2.01× | ||
| 08 | CIMB | Business & Career | 2.00× | ||
| 09 | FamilyMart | Shopping | 1.99× | ||
| 10 | Maybank | Business & Career | 1.98× | ||
| 11 | Allkpop | Music & Radio | 1.90× | ||
| 12 | Scholarship | Kids & Family | 1.88× | ||
| 13 | Primary school | Kids & Family | 1.85× | ||
| 14 | Garuda Indonesia | Travel & Leisure | 1.78× | ||
| 15 | Michael Jackson | Music & Radio | 1.78× | ||
| 16 | Kebaya | Fashion & Accessoires | 1.75× | ||
| 17 | Digital art | Arts & Culture | 1.70× | ||
| 18 | Self-love | Health | 1.66× | ||
| 19 | Powdered milk | Kids & Family | 1.63× | ||
| 20 | Female entrepreneur | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.23× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Medan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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