A data profile of the people who buy, follow and care about Kebaya in Indonesia — modelled from more than twelve digital signal sources. Kebaya has an estimated audience of 5,621,528 people in Indonesia.
The average Kebaya fan in Indonesia is 32.8 years old, more female, and lives primarily in Central Java.
The audience is concentrated in Central Java, West Java, East Java.
Top brand affinities include Real Madrid C.F., Food and drink, Online shopping, with strongest over-indexing on Real Madrid C.F. (1.52× the country average).
Demographically, the Kebaya audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Kebaya fan in Indonesia is more female, around 32.8 years old, with strong Individualism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Kebaya profile in Indonesia.
64.2% are female, 35.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 32.8 |
| Estimated audience size | 5,621,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
Where the Kebaya audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~100K | 1.58× | |
| 02 | Central Java | ~800K | 1.57× | |
| 03 | Bali | ~200K | 1.51× | |
| 04 | Gorontalo (disambiguation)(2) | ~30K | 1.44× | |
| 05 | Lampung | ~100K | 1.30× | |
| 06 | Jambi | ~80K | 1.28× | |
| 07 | East Java | ~800K | 1.26× | |
| 08 | South Sumatra | ~200K | 1.20× | |
| 09 | Riau | ~200K | 1.16× | |
| 10 | Central Kalimantan | ~50K | 1.16× | |
| 11 | Riau Islands | ~70K | 1.12× | |
| 12 | Bangka-Belitung Islands | ~30K | 1.10× | |
| 13 | South Kalimantan | ~80K | 1.08× | |
| 14 | Bengkulu | ~50K | 1.08× | |
| 15 | West Kalimantan | ~80K | 1.02× | |
| 16 | Banten | ~200K | 0.96× | |
| 17 | West Nusa Tenggara | ~70K | 0.95× | |
| 18 | East Kalimantan | ~80K | 0.93× | |
| 19 | West Java | ~800K | 0.91× | |
| 20 | Central Sulawesi | ~50K | 0.91× | |
| 21 | West Sulawesi | ~20K | 0.89× | |
| 22 | Jakarta | ~400K | 0.88× | |
| 23 | West Papua | ~20K | 0.87× | |
| 24 | North Kalimantan | ~20K | 0.86× | |
| 25 | Southeast Sulawesi | ~40K | 0.84× | |
| 26 | North Sumatra | ~200K | 0.81× | |
| 27 | West Sumatra | ~80K | 0.81× | |
| 28 | Papua (province) | ~30K | 0.81× | |
| 29 | Aceh | ~60K | 0.80× | |
| 30 | South Sulawesi | ~100K | 0.75× | |
| 31 | East Nusa Tenggara | ~40K | 0.70× | |
| 32 | North Maluku | ~10K | 0.69× | |
| 33 | Maluku | ~20K | 0.68× | |
| 34 | North Sulawesi | ~40K | 0.67× |
The strongest cross-interests of the Kebaya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tokopedia | Shopping | 1.96× | ||
| 02 | Malaysia | Travel & Leisure | 1.84× | ||
| 03 | Malay language | Politics & Society | 1.81× | ||
| 04 | Cuisine | Food & Beverages | 1.73× | ||
| 05 | Shoes | Fashion & Accessoires | 1.65× | ||
| 06 | TV | Movies & TV | 1.64× | ||
| 07 | Internet & Social Media | 1.60× | |||
| 08 | Clothing | Fashion & Accessoires | 1.56× | ||
| 09 | Beverages | Food & Beverages | 1.56× | ||
| 10 | Food and drink | Food & Beverages | 1.54× | ||
| 11 | Online shopping | Shopping | 1.54× | ||
| 12 | Entertainment | Movies & TV | 1.54× | ||
| 13 | Beauty | Beauty & Wellness | 1.53× | ||
| 14 | Real Madrid C.F. | Sports | 1.52× | ||
| 15 | Jakarta | Travel & Leisure | 1.52× | ||
| 16 | Persib Bandung | Sports | 1.51× | ||
| 17 | Reading | Literature | 1.51× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.50× | ||
| 19 | Food | Food & Beverages | 1.50× | ||
| 20 | Video | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Patriotism | CONSERVATISM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.20× | |
| Social Media Usage | JOY | 1.22× | |
| Travelling | THRILL | 1.26× |
Kebaya has an estimated audience of 5,621,528 people in Indonesia, concentrated in Central Java and West Java.
64.2% of Kebaya fans are female, 35.8% are male, with an average age of 32.8 years.
Kebaya fans show strongest brand affinity for Real Madrid C.F. (1.52×), Food and drink (1.54×), and Online shopping (1.54×) over the country average.
Kebaya fans in Indonesia are most concentrated in Central Java (reach ~800K), West Java (reach ~800K), and East Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Kebaya itself, the audience over-indexes on Food and drink (1.54×), Online shopping (1.54×), Clothing (1.56×), and Consumer electronics (1.5×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Kebaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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