Rascasse Audience Intelligence

TV Audience in Indonesia

A data profile of the people who buy, follow and care about TV in Indonesia — modelled from more than twelve digital signal sources. TV has an estimated audience of 15,880,952 people in Indonesia.

#18among Lifestyle cluster in Indonesia
#23among Topic in Indonesia
#4in Movies & TV

TV has an estimated audience of 15,880,952 people in Indonesia. Top brand affinities: Automobiles, Hair products, Traveloka, Online games, High-definition television.

Top brand affinities include Automobiles, Hair products, Traveloka, with strongest over-indexing on Automobiles (1.52× the country average).

The typical TV fan in Indonesia shows strong Convenience Orientation tendencies and a notable affinity for Automobiles.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the TV profile in Indonesia.

Audience size
15.9M
in Indonesia
Country rank
#28
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TV fans

Fig. 02

Gender split

Demographic split for TV audience in Indonesia
MetricValue
Estimated audience size15,880,952
Fig. 04

Worldwide distribution

2.5%

of the worldwide TV audience comes from Indonesia.

Worldwide audience distribution share by country for TV
CountryShare
United States21.4%
India7.6%
United Kingdom4.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TV audience
#·InterestCategoryAffinity×
01Astro (Malaysian satellite television)Movies & TV1.87×
027-ElevenShopping1.78×
03TravelokaTravel & Leisure1.77×
04FamilyMartShopping1.73×
05AllkpopMusic & Radio1.72×
06MaybankBusiness & Career1.71×
07CIMBBusiness & Career1.70×
08Self-employmentBusiness & Career1.66×
09KebayaFashion & Accessoires1.64×
10ScholarshipKids & Family1.62×
11High-definition televisionTechnology & Electronics1.61×
12BarsTravel & Leisure1.60×
13Casual gameGames1.57×
14Digital artArts & Culture1.57×
15AutomobilesCars & Mobility1.52×
16Online chatTechnology & Electronics1.51×
17Garuda IndonesiaTravel & Leisure1.51×
18Self-loveHealth1.51×
19Hair productsBeauty & Wellness1.50×
20Online gamesGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TV audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.14×
Risk AppetiteTHRILL1.09×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TV audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
Price SensitivityPREMIUM0.92×
CreativityOPEN0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See TV audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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